Britain’s brightest track and field star, Dina Asher-Smith, is known for her speed, winning smile, and inspiring presence both on and off the track. Dina, who is a world champion and Olympic medalist, has become a household name in athletics, with her journey from a young London sprinter to international stardom captivating fans everywhere.
Recently, Asher-Smith appeared in the Grand Slam Track in Kingston, and as she is known for her speed, she secured bronze in the 200 m and finished the race in 22.96 seconds. But aside from her blazing times on the track, have you ever wondered what powers her stride—literally? Let’s dive into the details of her shoe deal, the brand behind her spikes, and how it ties into her athletic success.
Discover Dina Asher-Smith’s official shoe partner: Nike
Dina Asher-Smith, Britain’s fastest woman, has consistently been a track standout, and her relationship with Nike is as vibrant as she is in the sprint game. As a sponsored Nike athlete, Dina not only runs in Nike apparel but also helps bring the brand’s latest technology to life.
Well, it happened in 2024, when Asher-Smith became a prominent face of Nike’s 24.7 Collection. As per the then Nike Instagram post, Dina Asher-Smith, 24.7 Sprinter, said, “Sport and style complement each other. It’s all about expression.” She even highlighted the importance of footwear in an athlete’s performance, stating, “The shoes on your feet are essential—if we are workers, the shoes on our feet would be the tools.” The shoes she wears?
For her training and competitions, Dina Asher-Smith often turns to the Nike Pegasus 41, with a feature-responsive Air Zoom technology and ReactX foam. Is that it? Well, no, Asher-Smith has collaborated with Nike beyond footwear. Dina has also collaborated with Nike’s apparel and broader brand initiatives. It led to her involvement in Nike’s campaigns that aim to inspire and empower athletes worldwide, showcasing her influence both on and off the track. This raises a question: How much is her deal with Nike worth?
What was Dina Asher-Smith’s shoe deal worth?
Dina Asher-Smith, Britain’s fastest woman, has been a prominent figure in athletics and fashion, having collaborated with Nike on various projects. While the exact amount of her deal is not in the public domain, it is safe to say that this partnership has contributed to her financial success. But as per ‘The Times,’ senior athletes can earn $338,600 per year with Nike.
In 2024, Dina started her connection with Nike’s 24.7 Collection, emphasizing all-day comfort and versatility. She highlighted the importance of footwear in an athlete’s performance, stating, “The shoes on your feet are essential—if we are workers, the shoes on our feet would be the tools.” Beyond footwear, Dina’s collaboration with Nike extends to apparel and broader brand initiatives.
She has been involved in campaigns that aim to inspire and empower athletes worldwide, showcasing her influence both on and off the track. Asher-Smith, a key ambassador, stated about the campaign, “As an athlete, I want to feel confident, comfortable, and strong in what I’m wearing — on and off the track. What I wear is more than just clothing. It’s an attitude and a reflection of who I am, and it impacts how I perform. The Nike 24.7 collection has truly raised the bar.”
While the specific financial details of Dina Asher-Smith’s shoe deal with Nike remain undisclosed, the partnership has undeniably played a significant role in her career, both athletically and financially.
Are Dina Asher-Smith’s shoes custom-made by Nike?
While Nike hasn’t publicly confirmed whether Dina Asher-Smith’s competition shoes are custom-made, it’s common practice for elite athletes to receive personalized footwear as per their needs. These customizations can include adjustments as per the fit and weight and to give athletes comfort during their races. Her shoes? Dina has been seen wearing the Nike Pegasus 41, and this model features responsive Air Zoom technology and ReactX foam.
As per Nike, “The reimagined Pegasus 41 is about maximizing energy return in an everyday road running shoe.” These shoes will give you responsive cushioning from the combination of Air Zoom + ReactX, working as hard as you are. While these training shoes are available to the public, Dina’s competition spikes are likely customized to her specifications.
About Dina Asher-Smith’s shoes, Nike has said, “The forefoot Air unit is computationally engineered for lightweight stability, sitting underneath a sleek, sport-mesh upper. The TPU heel clip, modeled after an elegant slingback, easily detaches once Asher-Smith hits the starting line.” Dina Asher-Smith’s track and field journey is nowhere near stopping, and with brands like Nike, she will be running in Nike shoes to make her fans proud.
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