When it comes to steady risers in college football’s coaching ranks, few names generate as much buzz as Brent Key. Not only has he become a fixture at Georgia Tech, but his new contract and growing profile have fans wondering: what is Brent Key’s net worth in 2025? Let’s break down his financials—no tech-speak, no jargon, just the real deal about Key’s bank account.
What is Brent Key’s net worth in 2025?
Brent Key’s net worth for 2025 is estimated to be between $1 million and $5 million. That number is thanks largely to his latest contract extension and recent salary hikes at Georgia Tech. Key’s been working up the coaching ladder for decades, but it’s his head-coaching gig in Atlanta that’s finally giving his bank balance a major boost.
Contract Years
Total Value
Max Potential Bonus
2025–2029
$21.75 million
Up to $1,375,000/year
Brent Key’s Contract: How Much Is He Earning?
Coach Name
Brent Key
Contract Years
Total Value
Max Potential Bonus
2025–2029
$21.85 million
Up to $1,375,000/year
Brent Key’s Salary
Key’s current deal is pretty straightforward: a five-year contract extension through 2029 at Georgia Tech, signed in late 2023.
Contract Years
Total Salary
2025
$4,150,000
2026
$4,250,000
2027
$4,350,000
2028
$4,450,000
2029
$4,550,000
Brent Key was reportedly going to make $3 million in 2025 with a $100,000 increment every year, but he received an increment in December 2024, which raised his base salary to $4.15 million with a $100,000 increment every year.
Brent Key’s contract with Georgia Tech goes beyond just base salary, with a robust structure of performance-based bonuses and special incentives that can substantially increase his annual earnings. Here’s a detailed breakdown of how these bonuses work and the extra perks included in his agreement:
Performance Bonuses: How Key Can Boost His Pay
Maximum Bonus Potential: Key’s bonuses can reach up to $1,375,000 in a single year if he hits several top-end performance incentives.
Accrual Rules:
Some are not cumulative: if he reaches a higher-level goal (for example, winning the ACC Championship), he gets only the bigger payout for that category (just $100,000, not $50,000 + $100,000 for making and then winning the championship).
Others are cumulative: Achievements like regular season wins build on one another (winning 8 games gets $100,000, and 10 wins adds another $100,000)
Achievement
Bonus Amount
Cumulate?
Make ACC Championship Game
$50,000
No
Win ACC Championship Game
$100,000
No (gets $100,000, not $50,000 + $100,000)
6 Regular Season Wins & Make Non-CFP Bowl
$50,000
No
6 Wins & Win Non-CFP Bowl
$100,000
No
Reach CFP First Round
$200,000
No
Reach CFP Quarterfinals
$350,000
No
Reach CFP Semifinals
$500,000
No
Reach CFP National Championship Game
$600,000
No
Win CFP National Championship
$800,000
No
Win at least 8 Regular Season Games
$100,000
Yes
Win at least 10 Regular Season Games
$100,000
Yes
ACC Coach of the Year
$25,000
Yes
National Coach of the Year
$50,000
Yes
Academic Progress Rate (APR) of 950
$50,000
No (see below)
APR of 960
$75,000
No
APR of 970 or better
$100,000
No
If the Georgia Tech Athletic Association terminates Brent Key’s contract in 2025, he would be paid 100% of his remaining unpaid contract. This severance percentage decreases in subsequent years: it drops to 70% if terminated in 2026, 60% in 2027, and 50% in either 2028 or 2029. This structure offers strong early security but builds in financial flexibility for the program over time.
Brent Key’s Career Earnings
Brent Key has made a total of $13,698,340 in his career. The position-wise distribution of his earnings is below.
Year
Total Pay (USD)
Position
2024
$3,000,000
Head Coach, Georgia Tech
2023
$2,900,000
Head Coach, Georgia Tech
2022
$655,000
Assistant/Interim Head Coach, Georgia Tech
2021
$650,000
Assistant, Georgia Tech
2020
$600,000
Assistant, Georgia Tech
2019
$600,000
Assistant, Georgia Tech
2018
$490,000
Assistant, Alabama
2017
$400,000
Assistant, Alabama
2016
$350,000
Assistant, Alabama
2015
$1,040,568
Assistant, UCF
2014
$302,850
Assistant, UCF
2013
$231,850
Assistant, UCF
2012
$176,642
Assistant, UCF
2010
$103,711
Assistant, UCF
2009
$98,519
Assistant, UCF
Brand Endorsements & Investments
As far as we know, Brent Key doesn’t have any big national endorsement deals. Georgia Tech is an Adidas school, so you’ll see him in those stripes on the sideline, but that’s a team-level deal, not something he profits from personally. No ads, no shoe commercials.
On the business side, there’s nothing flashy to report. Key hasn’t ventured into high-profile investments or major sponsorships—you won’t find him opening steakhouses or launching a personal apparel brand (yet).
The post What is Brent Key’s Net Worth in 2025? Salary, Contract & Career Earnings of Georgia Tech HC appeared first on EssentiallySports.