Touchwood alert! But it almost seems as if the Washington Spirit have unlocked all the doors to success after their quest for revenge in the NWSL Challenge Cup against Orlando Pride came to success. The Washington D.C.-based club kicked off its season on a high note, securing a narrow yet comfortable 2-1 away win over Houston Dash. However, along with the crucial three points came a significant revenue boost for the Spirit.
As per the reports stated by Sports Business Journal, they have witnessed an impressive 71% surge in their season-ticket base for the 2025 NWSL season. This feat has been marked as the largest year-over-year growth ever in the league by president Kim Stone. Interestingly, this feat also comes on the heels of a 30% rise in attendance last season—Stone’s first full year as president under Michele Kang’s ownership—bringing the club’s average crowd to 13,952 per game, the fourth highest in the NWSL.
“It was having a longer sales cycle, having a full staff and then being very strategic in what products and when we were out selling in the market,” Stone said while addresing the factors behind the season ticket growth. “We did a traditional renewal campaign during the season — we had 93% renewal rate for season tickets. But we did that in late summer, so that gave us the rest of summer and fall, including the playoffs, to be selling people on season-ticket packages when you have that enthusiasm.
(This is a developing one…stay tuned)
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