Tara Davis-Woodhall had every reason to celebrate. Until she saw that photo. What was supposed to be a triumphant moment, marking her groundbreaking role in ATHLOS as the first field athlete to join the high-profile track league, quickly turned into a viral stir. Fans were hyped, headlines were glowing, but Davis-Woodhall’s reaction said it all. One look at the image chosen to represent her, and the Olympic champion was not having it.
The buzz was building. ATHLOS, the bold new league launched by Reddit co-founder Alexis Ohanian, had just unveiled its star-studded advisory trio: sprint sensation Sha’Carri Richardson, Olympic 200m champ Gabby Thomas, and long jump queen Tara Davis-Woodhall. This was more than just a sports announcement; it was a statement. The league wasn’t just about track anymore.
With Davis-Woodhall stepping in, field events were officially on the map. It was a historic move. But just as quickly as the momentum soared, Davis-Woodhall stopped everything with a single post. “NOW, TRAVIS, WHAT THE HELL IS THIS PHOTO?” she fired off on X, clearly unimpressed by the image shared in a promotional tweet by sports content creator Travis Miller.
NOW TRAVIS WHAT THE HELL IS THIS PHOTO
— tara davis woodhall (@tar___ruh) May 29, 2025
The graphic featured all three stars, but it was Davis-Woodhall’s photo that didn’t sit right with her. And she didn’t stay silent. Her blunt, unfiltered response sparked instant reactions across social media, turning what should’ve been a proud promotional push into a mini PR headache. To their credit, ATHLOS wasted no time stepping in to do damage control.
Within hours, the league’s official account responded, swapping out the offending image with a new one and tagging both Davis-Woodhall and Miller in a lighthearted acknowledgment: “we gotchu.” But by then, the moment had already gone viral. Davis-Woodhall’s callout had grabbed just as much attention as the league announcement itself, reminding everyone that when you’re putting athletes front and center, you’d better pick the right photo.
Meanwhile, putting aside the image debacle, Davis-Woodhall, with her towering impact on the sport, is changing track and field as we know it.
Tara Davis-Woodhall is flipping the script on track and field
When Tara Davis-Woodhall made sand angels in the Olympic long jump pit, she wasn’t just celebrating a gold medal. Rather, she was planting the flag for a new era in track and field. With a bold, unfiltered spirit and an eye on legacy, the 25-year-old isn’t waiting for the sport to evolve. She’s driving the change herself.
From viral celebration videos to historic jumps, every move Davis-Woodhall makes is amplifying what field events can mean to fans, brands, and a new generation of athletes. At the core of her mission is visibility. Davis-Woodhall’s latest role with Athlos, a high-profile, women-led track league backed by Alexis Ohanian, marks a seismic shift. Field events were absent during its 2024 debut, but that changes this fall, thanks to Tara.
“I just want this sport to be elevated back to where it used to be,” she says. It’s a chance not just to perform, but to rewrite the value of field athletes in mainstream athletics. Her partnership with Nike adds even more fuel, signaling that companies are starting to see the power in her personality, story, and sheer performance. Through it all, Tara’s energy is unmistakable.
Her playful cartwheels between events and her powerful affirmations show a rare balance of charisma and clarity. She’s not just jumping for herself anymore. Tara stated, “I’m trying to change it and let people see it and put a different scope on what track and field is.” And in doing so, she’s turning every leap into a louder, bolder message: track and field is back. And this time, it’s personal.
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