“You look at examples like the Jordan brand — the peak of an athlete taking their platform and presence and turning it into something. I’m trying to build my version of that” said Stephen Curry last year. Since 1984, the year that Michael Jordan was drafted into the NBA, the shoes carrying his name have dominated the basketball sneaker market. The Chicago Bulls legend himself boasts a major portion of his $3.5 billion net worth to his percentage cut of the revenue earned from the sale of each Air Jordan over the last couple of decades. No one has come close to matching that, but Stephen Curry looks to make at least a dent. Therefore, to expand the message of the ‘Curry Brand’, the NBA star is heading overseas, and with much enthusiasm.
Stephen Curry recently took to his official X account to share a post with his 17.5 million followers. The 2x MVP featured clips of his previous visit to China to promote the Curry brand. The footage highlighted thousands and thousands of fans gathered outside and inside buildings, both at night and day, just to get a glimpse of the Golden State Warriors shooter. Several of them carried Curry’s jersey in their hands, and one fan even had two separate designs of the Curry sneakers with him.
After highlighting the clips, Curry wrote in the post’s caption that “Counting down the hours until I touchdown in China. . These tours have been something I loved since the earlier days in my career. My fan base in China is like no other and I can’t wait to share all the Curry Brand activations we have lined up this year. See you August 17th! #CurryBrandPartner”.
Counting down the hours until I touchdown in China.
These tours have been something I loved since the earlier days in my career. My fan base in China is like no other and I can’t wait to share all the Curry Brand activations we have lined up this year.
See you August 17th!… pic.twitter.com/et5QijBZgD
— Stephen Curry (@StephenCurry30) August 17, 2025
This is a developing story.
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