“I didn’t really think about Shaq coming in doing anything up until a couple of weeks ago.” Mike Bibby, the new coach of the Sacramento State program, spoke about hiring Shaquille O’Neal for the new role. Before selecting the 4x NBA champion as the new general manager of the men’s basketball team, the coach recruited Shaqir O’Neal. Now, Shaq will make his presence felt as the only way he knows how.
First, Coach Bibby gave a general description of the Big Aristotle’s “logistical” help for the program. “I mean, he will handle whatever he wants, he’s Shaquille O’Neal, you know what I mean. But we’re putting stuff together as far as trying to get you know NIL for these kids and just build up our program, build up the locker room, the weight room, the training room, the gym, you know. They’re getting a new arena over there, so I mean it’s little by little, you know.”
This was during his chat with 247 Sports, where Bibby spoke highly about Shaq’s contribution. The role of GM is on a voluntary basis, which means the NBA icon won’t get paid. But that doesn’t put a dent in his plans. He will make sure to earn through different revenue streams. Yes, DJ Diesel will perform a show at Heart Health Park at Cal Expo on July 11. The first date post his Sac State GM announcement.
The date also marks the first date of the California State Fair as O’Neal kicks off “Shaq’s Bass All Stars”. The EDM moniker of the NBA icon will perform and along with him, it will be Rated R, Celo, and special surprise guests. A perfect way for Shaquille O’Neal to connect with the crowds and also make the most of his announcement at Sacramento State.
What roles will GM Shaquille O’Neal fulfill for the financial hit program?
Previously, Sac State’s athletic director discussed Shaq’s role at length and provided key details. Mark Orr spoke about this on Fox40 News and jokingly added the reason the Lakers legend could benefit is for the “in-game” entertainment. Being fully aware of DJ Diesel’s sellout crowd ability at big events such as Tomorrowland. But the real reason was the ability to generate revenue.
May 22, 2022; Dallas, Texas, USA; Former NBA player and sports analyst Shaquille O’Neal enters the arena before game three of the 2022 western conference finals between the Dallas Mavericks and the Golden State Warriors at American Airlines Center. Mandatory Credit: Jerome Miron-USA TODAY Sports
“His success in business, you know, he post-playing career and even in his playing career with the endorsements is what he’s done in investments. With today’s NCAA name, image, and likeness and NIL space, opportunities for Sacramento State to generate revenue, not only for our athletic program and our university but also for student athletes, is another area that I think Shaq can add a lot to us,” said Orr.
So, the move not only means Shaq is closer to his son, but also beneficial for the program. Many believe that the GM role could accelerate Sac State’s other programs and initiatives, and one such is a push for FBS status. As per the Sacramento Bee, the university faces a $37 million deficit, which is why it scrapped the college consolidation plan. Who better than O’Neal, who has not only built $500 million networth but also many connections along the way.
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