Time bends for no one. But Sha’Carri Richardson is determined to reshape what the future of track and field looks like. With an electric presence and a voice that resonates far beyond the finish line, the USA sprint star has stepped into a new chapter. One that’s bigger than medals, records, or even Olympic glory. Sha’Carri has joined forces with ATHLOS, a groundbreaking initiative redefining how female athletes are supported. And she’s doing it not just to race, but to leave a legacy.
Founded by Alexis Ohanian, ATHLOS launched to combat the financial barriers faced by women in sports. In its debut, Gabby Thomas led the charge. Now, with its second season on the horizon, the spotlight shifts to Richardson, the face of fearless competition and unapologetic individuality. And she isn’t just lending her name; she’s stepping into a role that mirrors her ambition to transform the sport at its core.
“This 2025 season, I’m excited to continue to push the limits on what it is that I can do,” she shared in a video posted by ATHLOS on X. That spirit of personal evolution now collides with a bigger purpose. “Being in the forefront of a monumental step in changing the sport, I feel like it’s a responsibility that I take very seriously,” she said. For Richardson, ATHLOS isn’t just a platform; it’s a movement. A chance to lead, uplift, and shift the trajectory of track and field for generations to come.
It’s that next generation that motivates her. She sees herself as a catalyst for a new era, one where young athletes break molds, not just records. “I am honored to continue to be a part of something that the next generation will continue to know and carry the torch and know that nothing can stop them,” she said. Every step she takes now is layered with meaning. Grounded in experience and driven by impact.
“My vision for track and field going forward is to leave the lanes full of creativity.”
Adviser-owner @itsshacarri is the fastest woman in the world. And she has no plans to slow down. pic.twitter.com/ED02DfTyd3
— ATHLOS (@athlos) May 30, 2025
Looking ahead, Sha’Carri envisions a sport filled not with conformity but creativity. “There’s no image that you have to obtain,” she declared. “Nothing, just hard work, determination, and having a lot of fun.” With ATHLOS, Richardson isn’t just chasing victory. She’s changing the game, one electrifying stride at a time. And now, things will be a little different this time for the Olympic silver medalist. After all, she will not be participating as a mere competitor.
Sha’Carri Richardson’s next bold move? Owning the track
She isn’t just running the race anymore. Rather, she’s helping run the show! US track queen Sha’Carri Richardson is stepping into a powerful new role as a founding owner-advisor of ATHLOS, a bold new women’s track and field league set to shake things up in a big way. With her unmistakable energy and fearless voice, Sha’Carri isn’t just representing the sport. But she’s helping redefine it from the inside out.
Joining fellow US stars Gabby Thomas and Tara Davis-Woodhall, Richardson is part of a trailblazing trio brought on by ATHLOS founder and tech mogul Alexis Ohanian. But this isn’t just about names on paper. These athletes are equity partners, helping shape a league that’s built by and for the women who compete in it.
“We were focused on bringing them into the League as founding owners to ensure we’re building a League that our athletes will love,” Ohanian shared. For Richardson, this move is more than symbolic; it’s strategic. From the league’s structure to its culture, she’s been hands-on from the start, making sure athletes have a real voice. And a real stake.
Though the full launch will come after the World Athletics season wraps, ATHLOS is already making waves. Its first event in New York featured 35 athletes and a massive $500,000 prize purse, with a portion of the proceeds going directly back to the competitors. Another major showcase is already on the calendar for October at Icahn Stadium.
As Sha’Carri embraces this dual role of an athlete and an owner, it’s clear she’s not waiting around for the sport to evolve. She’s taking the lead and making sure others rise with her.
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