The brothers, Jason Kelce and Travis Kelce, made a ton of money playing football. Travis locked in a $34 million extension with the Kansas City Chiefs, and Jason pulled in over $14 million in his final season with the Philadelphia Eagles. But turns out, the real jackpot wasn’t on the field, it was behind the mic. Last year, their “New Heights” podcast landed a massive deal with Amazon’s Wondery, reportedly worth over $100 million for just three years. Isn’t it impressive and exciting? But if you think the Kelce cash train is slowing down, think again. It’s because now, the brothers are stepping up again, this time with a big announcement… and a bold request aimed straight at NFL Commissioner Roger Goodell.
On Wednesday, Jason Kelce and his little brother shared a post on his official Instagram account. And let us tell you that it wasn’t just a random post, it was a major announcement by the father of four girls. Both Jason and Travis Kelce are reportedly looking to enter the NFL business, and it all starts with their beer brand, Garage Beer.
In the post, Papa Kelce and Travis shared an official letter from their business venture, revealing that Garage Beer is in “the very advanced stages of acquiring a significant ownership stake in a professional football team.” They didn’t name the team, city, league, or even a mascot, just a bold move hinting at their interest in becoming investors. And fans believe it’s a public nudge toward NFL Commissioner Roger Goodell. But if it’s football… which team are they eyeing?
“Any guesses?” asked the brothers in the caption. So, as many fans guessed, it’s probably not the Chiefs or the Eagles. Instead, the buzz is around the Cleveland Browns. That guess makes sense, after all, the Kelce family has deep roots in Cleveland Heights, Ohio. And when they got those Cavs jerseys last year, the love for Cleveland was loud and clear.
But for now, we wait to see which team Jason and Travis Kelce are actually joining forces with. Until then, the Kelces seem pumped just to roll out their Garage Beer news. Talking more on it, the duo wrote: “This bold, somewhat mysterious move aligns perfectly with Garage Beer’s identity: deeply rooted in football culture, loved by fans who prefer their beer cold and their Sundays (and Mondays, and Thursdays, and sometimes Saturday’s filled with gridiron action.” That’s all! The brothers revealed that more details on it will be announced soon, and no doubt, their fans are eagerly waiting for it.
Are Jason and Travis Kelce going to surprise Ohio?
Jason and Travis Kelce officially jumped into the beer game in June 2024, becoming co-owners of Ohio-based Garage Beer. But this wasn’t just a random investment, it felt personal. Travis, always the guy who enjoys a cold one, said it came down to quality. He wanted to be part of creating something he actually enjoys drinking. Garage Beer was already making moves, but when the Kelce brothers joined, things really took off.
The beer’s got just 95 calories, but it’s packed with more body and flavor than your average light beer. That surprised even the Kelces during their first tasting. As a result, Jason got curious about how it’s made, and it turns out they use more grain than usual, which adds to the flavor. CEO Andy Sauer, who used to work at Jim Beam, wanted to give light beer the kind of detail you’d expect from a craft brew. So, Jason and Travis Kelce didn’t just slap their names on the can, either. They became the company’s biggest investors, and they’re hands-on with the brand’s direction.
But what really makes this venture special for the brothers is its Ohio roots. Growing up in Cleveland and going to college in Cincinnati, it all hits home. With Garage Beer based in Columbus and surrounded by familiar faces like A.J. Hawk and business partners from Cleveland, the connection runs deep. That’s why fans are buzzing about the next possible move: investing in the Cleveland Browns. While nothing’s confirmed, the clues are there.
Garage Beer, first launched in 2018, was revamped in 2023. It was first in 12 states, but now it’s in around 30, and guess what? By early next year, it’s set to be everywhere in the U.S. No doubt, the brand taps into a nostalgic vibe that first beer with your dad in the garage. And with Jason and Travis Kelce behind it, the sky’s the limit.
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