What is the one thing we learned from ‘Spider-Man: No Way Home’ and the success of the ‘Oblivion Remastered’ game? It is the nostalgia factor that is a strong force. Old really is gold, and people would come out in tenfold to experience something they grew up watching in the modern era. NBC realized this. Therefore, with a portion of the NBA’s media rights going to them as part of a new 11-year, $76 billion deal with the league, the network is bringing in some old faces, voices, and theme songs as part of their upcoming season coverage, and people couldn’t be more excited.
Former NBA player Vince Carter was announced, back in May, as a studio analyst for NBC Sports’ NBA coverage. He discussed his upcoming role during an episode of ‘Basketball, Branding, and Brotherhood with D’Angelo Russell & Vince Carter’, which was shot right at the Fanatics Fest held back in June.
When discussing what fans can expect from the coverage, he said, “They’re up and coming, doing some great things, and bringing that nostalgia, bringing that old thing back. Like, what we came into the league doing is that making you feel good and loving basketball when you watching, you smile before the game start like, ‘Yeah, about to watch some good basketball.’ Doing…. calling games for the Nets, as you know, and still doing some Raptors”.
NBC is certainly taking some major steps to invoke that nostalgia factor. The ‘NBA on NBC’ show, which will return after a 23-year hiatus, will officially be bringing back John Tesh’s iconic “Roundball Rock” song. For NBA fans, it is the equivalent of hearing the theme song of Sam Raimi’s ‘Spider-Man’ non-stop.
In accordance with the return to the 90s, the network also sent basketball fans into excitement mode after revealing that it will bring in Michael Jordan to be part of the NBA coverage. It wasn’t made clear exactly how much Jordan will be involved on air. However, his designation of a “special contributor” means he will be used almost, or less, on the same level as Fox Sports used NFL legend Tom Brady weekly. Being a billionaire and one of the most famous names in the NBA world, we know Jordan will be charging a lot.
If that isn’t enough, NBC is even taking some risks by diving into the AI verse. According to reports, the network will be using Artificial Intelligence to revive Jim Fagan’s NBA Voice! While the other things will excite fans, it remains to be seen how they will react to this!
This is a developing story.
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