“It’s God’s plan and my plan too.” Londynn Jones said when she committed to the UCLA Bruins in 2022. Three years into the program, the stars aligned perfectly for Londynn as she became part of the Bruins’ history—the first team to reach the Final Four of the NCAA Division I tournament in the NCAA era. With a strong line-up beside her, Londynn needed to make her presence felt, as a starter, as a playmaker, and when needed, as a scoring threat. She checked all the boxes to help the Bruins create history.
But it’s not the first time Londynn has had to prove her worth. With a history of athletes in the family, Londynn Jones had to make a name for herself. Her two elder sisters, Paris and Dalis, already played in Division I college basketball. But Londynn went a step forward and made her mark.
The 5’4″ point guard is renowned for her playmaking, scoring ability, creativity, and leadership. When the team’s stars faded in a game, Londynn stepped up to the challenge and provided a spark on the offensive end. During the team’s impressive run in the 2024-25 season, Jones’ timely three-pointers or defense-splitting passes bailed out the Bruins on many occasions.
“I thought Londynn was excellent in terms of her ability to stretch the zone,” UCLA coach Cori Close said after a comeback win over Michigan in January 2025. “And we finally got her some good teamwork shots with that and I thought she was a huge response for us.”
Small in size but big on impact, Londynn established herself as one of the Pac-12’s most dynamic and exciting players. Her growth from high school to the college competitive games has been outstanding. Her overall gameplay puts her in the top three for Bruins in steals, assists, three-pointers made, and free-throw accuracy.
There is no doubt that Jones is grabbing many eyeballs with her plays and receiving huge recognition. Check out how her performances translated commercially.
What are Londynn Jones’ NIL deals as of 2025?
Developing into a lethal shooter and standout guard, Londynn Jones has signed two NIL deals – with MarketPryce and In The Lab+ in 2024. In 2023, the UCLA Bruins Women’s Basketball team signed an NIL deal with Wescom Credit Union, covering all their female athletes. Wescom Credit Union and UCLA Athletics have an established partnership. Pauley Pavilion, presented by Wescom, is actually the official name of the home court for both UCLA basketball programs.
Jones reacted to the partnership with Wescom Credit Union as she mentioned, “My goal is to play professional basketball after I graduate. So, I really value the financial education they provide to UCLA student-athletes. And as a Bruin who grew up in SoCal, I particularly appreciate Wescom’s commitment to supporting UCLA and all Southern Californians through their charitable giving and community involvement.”
Which high school did Londynn Jones attend?
The dynamic guard has been a powerhouse during her high school days. The Centennial High School star led the side to a state title during her time. She won team MVP recognition in all four years, highlighting her importance on the side. Averaging 26.1 points and 4.6 rebounds per game during her freshman year, Londynn’s efficiency was full-on display.
Her handles and playmaking ability caught attention. CaliforniaPreps writer Erik Woods even compared her to former NBA MVP Allen Iverson and described her as “a super humble, yet supremely confident woman-child for the ages.” Interestingly, AI is Jones’ favorite star, and she tries to emulate the former 76ers’ superstar.
Bagging 2713 points in her high school career, she won the 2019 Wooden Award Girls’ High School Player of the Year honor for CIFSS Division III. She even played club ball for Cal Spark and led the Sparks Gold U17 team in scoring and three-point shooting percentage all four years on the team.
Topping her achievements, Jones received the 2022 WBCA High School Coaches’ All-America honorable mention. Her impactful plays attained an overall ranking of 4 stars by ESPN in the class of 2022. She chose the UCLA side over Mississippi State, Arizona, Louisville, Harvard, Duke, and Stanford.
What is Londynn Jones’ net worth and salary?
Playing her third season with the UCLA Bruins team, Londynn Jones does not draw any salary under NCAA regulations. The star’s primary source of income is her NIL deals. As of 2025, Londynn Jones’s net worth information is also not available in the public domain.
But the young star has a bright future ahead of her. Already representing the country as a member of the 2022 USA Basketball Women’s U18 National Team. She scored 15 points with five rebounds and five steals in the 2022 FIBA Americas Championship finals and won her second gold medal at the international level.
Improving on her performances and skill sets, Jones will aim for a lucrative professional contract. Stay tuned for more Londynn Jones news, including her NIL deals and net worth.
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