LeBron James may be inching closer to retirement, but that doesn’t mean he’s slowing down in the fashion or branding game. At the Fanatics Fest, the 40-year-old NBA legend debuted a jaw-dropping limited-edition Richard Mille watch, captioning on Instagram:
“Had to debut this special @richardmillie piece we’ve been working on at Fanatics Fest for all y’all to see!! 01/150!!!”
The message was loud and clear — even as his career winds down, LeBron is still at the top when it comes to luxury, storytelling, and influence. The collaboration with the $1.5 billion watch brand is just another example of how James continues to expand his empire beyond basketball.
But that’s not the only headline LeBron made. In a candid moment during The Shop at the Fanatics Fest, which featured guests like Tom Brady and Kai Cenat, James joked that Victor Wembanyama might be forcing him into early retirement.
“As long as he [Wemby] keeps smacking my f—— shots into the stands, it’s gonna make me retire,” LeBron said, before Wemby fired back, “You might retire after me.”
It’s a hilarious exchange — but one that underscores a bigger truth. Wembanyama is the NBA’s next big thing, and even LeBron sees the writing on the wall.
This is a developing story.
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