Kobe Bryant’s Daughter Doesn’t Forget Loyalty to $400 Million Jewelry Mogul as She Celebrates New Milestone

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Kobe Bryant may have earned five NBA rings, but his daughter Natalia Bryant is stepping into a spotlight of her own. One that glitters with rings, bracelets, necklaces, and bold ambition. Off the court and onto the catwalk, Natalia just fronted David Yurman’s April 2025 graduation campaign. She’s proving she’s not just wearing jewelry, she’s owning it. “I’ve always loved fashion,” she shared back in 2021 when she signed with IMG Models. “Ever since I can remember, I wanted to model.” Now she’s modeling on her own terms—graceful, powerful, and wholly independent.

Her graduation wasn’t just a proud family moment—it was a statement. Natalia Bryant officially earned her degree from USC’s School of Cinematic Arts, graduating Cum Laude after four years of hard work. Draped in USC’s white robes, Natalia’s stole bore Kappa Kappa Gamma letters. This was alongside a discreetly embroidered Black Mamba logo in tribute to her father. And with USC’s rallying cry, “Fight On!” stitched in, it felt like her father’s spirit was walking the stage right beside her. She honored his legacy while carving her own path with a $400 million brand.

The 22-year-old starred in David Yurman’s new graduation campaign, showcasing the brand’s signature cable bracelets, necklaces, and rings. Dressed in a classic white shirt and V-neck sweater, she wore two standout pieces: the Cable Flex Bracelet with Blue Topaz ($475–$525) and the Cable Flex X Station Bracelet ($475)—both crafted in sterling silver with 14K yellow gold. “Glad to be a grad Marking the moment in @davidyurman’s iconic Cable,” she wrote. That’s how you turn a tassel moment into a fashion statement.

But she didn’t stop there. Natalia also wore the Petite Cable Ring with Blue Topaz ($350–$395) and the Petite Cable Linked Necklace ($375), both sterling silver with 14K yellow gold, adding that extra touch of refined sparkle. Talk about turning a tassel moment into a full-on fashion statement!

On April 29, David Yurman shared an Instagram reel of Natalia Bryant wandering through a sunlit library, surrounded by shelves of books. In the clip, she moves gracefully through the space, effortlessly showcasing the brand’s stunning 18K gold jewelry pieces. David Yurman captioned the video: “@nataliabryant turns the page to her next chapter. Commemorate soon-to-be-grads and their brilliant achievements with iconic, 18K gold jewelry.”

Natalia Bryant’s no newcomer to fashion. She starred in VS PINK’s Back-to-Campus campaign in August 2024 and fronted UGG’s “Feels Like UGG” ads for Fall/Winter 2023. Since signing with IMG in 2021, she’s graced runways in Milan, starred in student films, and interned at Beyoncé’s Parkwood Entertainment. Over the years, she’s worked with big names like Chanel, Isabel Marant, and Victoria’s Secret PINK. And yes, she showed up in style at New York Fashion Week last September, too.

Carmelo Anthony and Jaylen Brown redefine men’s style

David Yurman just rolled out their Men’s Spring/Summer 2025 campaign, and it’s truly one of a kind. They’ve teamed up with NBA legends Carmelo Anthony and Jaylen Brown. Not just to flex jewelry, but to tell a story through it. The campaign centers around the brand’s signature Curb Chain collection, and yeah, the pieces are bold and beautiful. But what makes it special is the energy these two bring. Melo and Jaylen wear it like it’s second nature. Shot by creative director Set Free Richardson, the campaign unfolds in two intimate vignettes that link the players with their heritage.
In the first instance, Carmelo Anthony challenges his son Kiyan to a game of pool in a downtown loft. Every confident stroke echoed by the weight of his 10 mm sterling silver Curb Chain, the collection’s boldest link, starting at $2,200. “I’ve always gravitated to pieces that tell a story,” Melo says, “and this chain moves with you like a legacy in motion.” The Knicks legend marked this as his first jewelry brand collaboration ever.
In the second video, Jaylen Brown sits across a chessboard from his grandfather, Willie, in a sunlit Brooklyn brownstone, the strategic calm mirrored by the 8 mm 18K yellow gold Curb Chain (from $3,200). “Jewelry is energy made visible,” Brown reflects. “This collection empowers me to express presence and purpose.”

Evan Yurman, the brand’s president, said it best: “We are thrilled to collaborate with Carmelo and Jaylen, two incredible athletes who exemplify leadership, style, and dedication.” From Natalia’s radiant grad glow to Melo and Jaylen’s bold presence, David Yurman is making every chapter—on the stage or off the court—feel iconic. It’s not just jewelry, it’s how you wear your story.

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