Being a classic younger sibling, Kiki wanted to do everything her brother did. So, when her brother and dad headed over to shoot hoops in the neighbor’s driveway, 6-year-old Kiki was eager to join them. It was there that Kiki took her first shot ever, on a pass from her father—a warm memory marking her introduction to basketball. Though Kiki hilariously admitted to bricking that shot, it sparked a butterfly effect that, 12 years later, led to her becoming Jordan Brand’s first NIL athlete.
Born in Bethesda, Kiki has a deep basketball lineage. Her father, John Rice, played basketball for the Yale Bulldogs with her older brother, Matteo, following in her dad’s footsteps. The family also boasts a 2x All-Star, Allan Houston, who is a cousin of Kiki. Her mother, the exception of the family, was a tennis player for the Bulldogs owing to which Kiki understands the mental toughness required in tennis. Growing up, Kiki also played a lot of soccer until high school before finally giving in to her first love, basketball.
What are Kiki Rice’s NIL deals as of 2025?
Kiki’s NIL portfolio is one that is diverse and long. In fact, very long. In November 2024, Rice was ranked No. 24 in On3’s College Women’s Basketball NIL valuations, due to an impressive social media following of 89 K followers across various social media platforms such as Instagram, TikTok, and Twitter. Her first official NIL deal was with Dove in March of 2022, and she has stacked up some impressive names along the way since then. Invisalign, StarKist, Neutrogena, Raising Cane’s, Intuit TurboTax, Beats by Dre, Wescom Credit Union, CleanCA.com, Hibbett Sports, Dream in Black, Buick, MarketPryce, Gonna Need Milk, Locker Verse, HighlightHER, and Jordan Brand, as of March 2025. (via On3).
While every hooper dreams of being a Jordan athlete growing up, her partnership with Jordan is one of even more significance as she is the first NIL athlete to sign with the Jordan brand. “Growing up, Jordan was one of my favorites, if not my favorite brand, or shoe brands,” said Rice. “It’s really a dream come true. I’m thrilled to be signing with Jordan Brand because they not only align with me on the court, because of the style, … but it’s also just their mission in the community.” One for thoughtful gestures, Kiki even communicated with Jordan to surprise not just her teammates but even coaches with Jordan shoes- something that sparked “Kiki” chants in the locker room.
Rice’s NIL deals are not just helping her ascent, they’re simultaneously paving the path for the next generation of women’s basketball. So, it is not just about success and money, it is about impact for her. “It’s a huge milestone for me, especially to be a female,” said Rice. “There’s so many young female athletes out there that are struggling in their sport or aren’t necessarily encouraged to continue. But I think it’s just me being able to be the first Jordan Brand NIL athlete should be something that other people look up to, and I hope it motivates other young girls.”
Which high school did Kiki Rice attend?
Kiki’s basketball journey began in DMV (District of Columbia, Maryland, and Virginia) area of Washington, D.C. where she attended Sidwell Friends School. This is where she established herself as one of the top recruits in the nation by averaging 19.2 points, while grabbing 9.4 rebounds, and making 6.6 assists per game, as a freshman, whilst leading her team to the state semifinals.
Kiki continued her skill development as a sophomore, making the improvement evident as he averaged 26.8 points and 10.7 rebounds on the season. While her junior year was canceled due to COVID-19, she used that time to train harder and rise above others. The results, well, spoke for themselves when senior year came around.
In her senior year, Kiki led her high school, the Sidwell Friends, to an undefeated 28–0 record which gained her a #2 overall national ranking by ESPN. She also received honors, such as the Gatorade National Girls Basketball Player of the Year, the Naismith High School Player of the Year, and McDonald’s All-American in her final season. The third-leading scorer at the Nike Girls EYBL in July 2021, she was averaging 18.8 points per game and hence, became the highest-ranked commit in program history when she committed last November.
What is Kiki Rice’s net worth and salary?
Kiki Rice’s net-worth is not available in the public domain and she also does not have a salary as she is a collegiate player. But it would be safe to assume her valuation is on the rise, as she has led the Bruins to their first final four ever, while also being one of the early picks of the WNBA draft. Kiki’s deal with Jordan is also likely to progress along with her career and increase her earnings upon moving to the WNBA.
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