The Dallas Cowboys are no strangers to making headlines. They are stirring up quite the excitement this season as well, and it’s not just about football. A game-changing announcement from Jerry Jones’ daughter has fans buzzing. Additionally, one cheerleader’s viral moment is stealing the spotlight. From surprise tours to jaw-dropping posts, there’s something brewing in Dallas that you just can’t miss. Let’s break it all down.
Charlotte Jones Anderson, Jerry Jones’ daughter, is the powerhouse behind the Dallas Cowboys brand. As the executive vice president and chief brand officer for the Cowboys, Charlotte isn’t just a figurehead. She has been shaping the team’s identity for over three decades now. For instance, she has transformed Thanksgiving halftime shows into nationally televised spectacles. Additionally, she has spearheaded community outreach programs and built a rep as one of the most innovative executives in professional football. Impressed yet? There’s more.
As a philanthropist, Charlotte has served as the first female Chairman of the Salvation Army’s National Advisory Board (2010 – 2014). Moreover, the Arkansas Sports Hall of Fame inducted her into the Hall of Fame for Football Administration in March 2017. Additionally, she has chaired the 2014 North Texas Final Four host committee, organizing and hosting the men’s basketball championship at AT&T Stadium. Take that, glass ceiling! Now, she’s taking things up a notch with her latest announcement on Instagram: The Dallas Cowboys Cheerleaders (DCC) are hitting the road for a multi-city Texas tour this spring. Excited? You don’t even know the half of it yet!
The tour will run from May 24 to May 31, with stops in Dallas, San Antonio, Austin, Midland, and El Paso. Hold your horses, cause this isn’t just any tour. It’s a first-of-its-kind event packed with exciting attractions. Electrifying iconic routines like “Thunderstruck”, live Q&A sessions with DCC legends Kelli Finglass and Judy Tramell, and for the first time—live on-stage auditions where audience members vote for their favorite to advance to final auditions at The Star in Frisco. All this, for the rootin’-tootin’ price of $20, with VIP packages like meet-and-greets and signed merchandise. Talk about a steal!
The DCC has traveled extensively before, particularly through their 83 USO tours across 42 countries since way back in 1979. However, these events focused on entertaining U.S. troops rather than engaging directly with fans. This new Texas tour marks a major shift as it brings their signature sparkle to audiences in their home state. Each city will host a 100-minute show blending jaw-dropping choreography with inspiring personal stories from the cheerleaders themselves. Jerry Jones’ daughter surely knows how to cater to the Dallas fans.
Oct 1, 2023; Arlington, Texas, USA; Dallas Cowboys cheerleaders perform before the game against the New England Patriots at AT&T Stadium. Mandatory Credit: Kevin Jairaj-USA TODAY Sports TPX IMAGES OF THE DAY
In one interview in the past, Jerry Jones himself has quoted, “The cheerleaders are an iconic – a vital – part of what our organization is, the Dallas Cowboys.” Adding to this sentiment, with his daughter’s announcement, the fandom has already flooded social media with excitement. Leaving comments on the official DCC Instagram page like, “THIS IS AMAZING!! Can’t wait” and tagging friends to join them at the auditions. The buzz around this tour is proof that Charlotte’s vision for connecting fans with America’s Team is stronger than ever.
With so much happening with the DCC, one cheerleader has stolen some of the spotlight for herself—Anna Kate Sundvold.
Boots, bling, and a cheerleader making waves!
While Jerry Jones’ daughter has fans hyped for the Texas Tour, Anna Kate Sundvold is making some waves of her own. A recent Instagram post by Anna is blowing up online. Showcasing her stunning presence, the post, captioned “The Sunshine State”, features Anna and her squad enjoying some downtime in Bonita Springs, Florida. Fans are raving over her charisma and poise, with comments pouring in. “What a crew!!! ” one comment says about Sundvold and her gang. While others have kept it simple with support and affection like, “Beautiiiifffullll”, “Adorableeeee” and “love this!!!”. But there’s more to Sundvold than just her social media glow.
Sundvold made a stellar debut in the 2023 DCC season. This was also featured in Netflix’s America’s Sweethearts: The Dallas Cowboys Cheerleaders. She comes from a competitive dance background and has graduated as a finance scholar from TCU in 2023. Sunvold has balanced her rookie year as a cheerleader with a full-time job as a financial planner at Bluecrest Financial Alliances. Her sister, Caroline Sundvold, also served as a DCC for five years. She had initial nerves about being filmed for the Netflix series. Sundvold has embraced the spotlight and quickly become a fan-favorite for her dedication and authenticity. Now, it’s her second season to shine.
Let’s talk a little history here. The DCC have been icons of athleticism and entertainment since the 60s. “The CowBelles & Beaux” was formed in 1961, to be exact. Since then, they have grown into a globally recognized symbol of excellence. For instance, their star-spangled uniforms—now on display at the Smithsonian – are just one part of their legacy. In 1972, they changed the NFL cheerleading forever by introducing choreographed dance routines with rigorous training. Over the decades, they have performed at Super Bowls, USO tours across 42 countries, and even starred in TV specials like The 36 Most Beautiful Girls in Texas. Today’s team continues to set the same standard for what it means to be an empowered group of women representing America’s Team.
With Anna Kate Sundvold turning heads and Charlotte Jones Anderson leading bold initiatives like the Texas tour, it’s clear that the DCC remains a cultural icon both on and off the field. This spring’s tour promises to be more than performances—it’s going to be a celebration of talent and tradition. With everything that’s happening, we can safely assume Jerry Jones is happy. All eyes are on Dallas. Let the tour begin!
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