Philly icon and an Eagles legend, Jason Kelce, may have spent most of his life as a center on the gridiron. But ever since he announced his retirement, Kelce’s love and passion for Philadelphia have only grown deeper. It’s his undeniable respect for the city that made him a star, which urged him to start a clothing line completely dedicated to Philly. “Underdog is a mentality. Underdog embodies the true Philadelphia spirit. Beat up but never beaten, disadvantaged but never defeated. Counted out, written off, but always believing we have the chance to snatch victory from the jaws of defeat..This city owns this spirit,” Jason said in 2022 after founding Underdog Apparel. Now, almost two years later, Kelce is finally getting the recognition he deserves for his Underdog, aimed not just at making his Philly roots stronger but also his American heart.
Today, Kelce’s Underdog Philadelphia got recognized by The New York Times for its commitment to producing American-made goods. A tidy collection of crew neck sweatshirts and T-shirts, every one of them are produced on American soil. From the cotton used to the complete garment, the whole manufacturing process is done in America. This led Jason to take a subtle dig at his brother, who has never truly embraced American-made apparel.
Referring to Travis’ viral US Open Gucci drip he wore with his girlfriend, Taylor Swift, Jason said, “I don’t want to offend anybody. I never understood the reason that somebody would want to wear Gucci, or some of these high-end brands. It’s never appealed to me.” Well, this is not the first time Jason roasted his brother for wearing Gucci. On their New Heights Podcast, he told Trav, “You went Country Club, so you got to recorrect your brand image. You got to go back to your roots.”
As for Travis, he apparently draped himself in a $780 Gucci polo and a bucket hat that cost around $620. The fit may have suited Trav or even Taylor, who was present beside him at the US Open. However, not to Jason, he “would much rather wear something that symbolized a blue-collar worker as opposed to a suit.”
Thank you to @nytimes for highlighting some of our new products and efforts with Underdog Philadelphia. Been a long process, but proud to be a part of something that supports our communities and US manufacturing. More to come! https://t.co/ugmPDESiv3
— Jason Kelce (@JasonKelce) April 24, 2025
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