“Cooper Flagg, The Intelligent Choice.” It’s not just a quote; it’s how big a name Cooper Flagg is in college basketball today. As a freshman at Duke University, he has quickly become the standout player for the Blue Devils, making his mark both on and off the court. But what’s even more impressive than his skills on the hardwood? His NIL deals. In a short amount of time, Flagg’s name, image, and likeness have skyrocketed in value, positioning him as one of the highest-paid college athletes in the country. So, let’s dive into his NIL deal and their details.
What are Cooper Flagg’s NIL deals?
Cooper Flagg has some of the existing NIL deals with major brands like:
Fanatics Deal
On January 17, 2025, the hooper signed a multi-year agreement with Fanatics. This was special as it marked his first major step in his NIL journey. One must have heard about Fanatics associated with another major hooper, like JuJu Watkins. However, the giant sports memorabilia company signed him to an exclusive deal that includes memorabilia, trading cards, and even autographs. Through this collaboration, fans will have the opportunity to see Cooper Flag’s game-used items and signed collectibles featured in cards produced by Fanatics and Topps. The first set featuring him will be in the 2025 Bowman University Chrome Basketball collection, a product eagerly anticipated by collectors. His pre-rookie card, typically one of the most coveted for any player, will likely become a valuable asset. The team was so welcoming as they introduced him with a “Welcome to the Family“ video, narrated by the legendary NBA player and Duke basketball legend Grant Hill. The video also spotlighted other Fanatics-exclusive athletes, including Victor Wembanyama and Aaron Judge, cementing Flagg’s place among the top young athletes today.
New Balance Deal
Next, we have a shoe brand! One of Cooper Flagg’s more interesting NIL deals is with New Balance, which he signed in August 2024. If any hooper signs with a shoe brand like New Balance, Nike, or Adidas, that means they have made it big. And Flagg can’t be sidelined here. But wait, not everything is perfect. Do you know about the unique part of this deal? The hooper plays at Duke, a Nike-sponsored school, meaning he can’t wear New Balance shoes on the court. It’s a situation that’s rare in college sports, where athletes usually wear the gear of their sponsors on the field or court. Still, NB signed him knowing that he would be a major figure once he entered the NBA. As the hooper says, “Well, it’s obviously a tough situation. I love New Balance, but Duke is with Nike, so we have to do that for now.” His honest yet respectful take on the situation showed his ability to handle the delicate balance between school obligations and his personal brand. NB’s commitment to him, despite the temporary limitations, underscores their long-term belief in his potential. In the future, they’re betting on him to be the face of their basketball division.
Gatorade Deal
Looks like last year he was signing deals every alternative month. In late October 2024, Flagg secured a major NIL deal with Gatorade. This was a record as he was the first male college basketball athlete for the brand. Isn’t this huge? Imagine this: he is in between Gatorade’s prominent athletes like Luka Doncic, Micheal Jordon, Serena Williams, LeBron James, and many more. This deal further emphasizes his growing stature in the sports world. “This has been a big year for me on and off the court, and Gatorade has been there the whole way. From being named the Gatorade Best Male Player of the Year to now officially joining the team, it’s been surreal to have my name mentioned with some of the biggest names in basketball.” He said.
Gatorade’s Global Head of Sports Marketing, Jeff Kearney, also weighed in, saying, “Cooper is an incredible talent who quickly emerged as one of the best young athletes in the nation, and we know he has a bright future ahead of him.” In short, this partnership will undoubtedly boost his visibility both on and off the court.
CAA Representation
Well, his deals haven’t stopped it. Cooper Flagg also made a key move by signing with Creative Artists Agency (CAA) for his NIL representation. CAA is one of the most respected sports agencies in the world, with a roster that includes top NBA stars like Devin Booker and Paul George. For Flagg, this partnership is a big step toward securing his future. CAA has previously represented big college athletes like Bryce Young and Paolo Banchero. Flagg is expected to follow in their footsteps, ensuring that he will have the right guidance as he moves from college basketball to the NBA, where his marketability will continue to grow. Since we have spent a long time exploring his deals, let’s get to another question.
What is the worth of Cooper Flagg’s NIL deals?
Cooper Flagg’s NIL deals are worth a whopping $4.3 million, according to On3. Now, that’s an impressive one for someone still in college. As we have seen, his partnerships include major names like Fanatics, Gatorade, New Balance, and CAA for representation. These brands see his potential, and it’s easy to see why. And yes, Flagg is already a millionaire before even entering the NBA, thanks to these deals. For a young player, it’s incredible. Now, he can build a brand and secure financial success while still in college. The future looks bright for him. But did we see his net worth? No, right? Then, let’s learn how much the total earning is.
What is Cooper Flagg’s net worth?
Unfortunately, there isn’t any publicly available information on Cooper Flagg’s exact net worth. However, with his NIL deals, it’s safe to say he’s already made a significant amount of money. As he prepares for a future in the NBA, his earnings and overall net worth are only expected to rise.
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