The NASCAR Cup Series race at Iowa Speedway might be buzzing but for many fans, the real drama unfolded off the track. NBC’s broadcast drew heavy fire, with viewers slamming it for what they’re calling the “FOX Syndrome.” This refers to a knack for missing key moments with poorly timed commercials and camera switches. Social media lit up with frustration, especially after Jeff Gluck’s X post called out NBC for cutting to a commercial during a critical moment: “Oh no, they didn’t just really go to commercial in the middle of that, did they?”
Oh no, they didn’t just really go to commercial in the middle of that, did they?
— Jeff Gluck (@jeff_gluck) August 3, 2025
Fans piled on, with one quipping, “NBC/USA doing their best FOX impression. Geez.” The comparison to FOX’s criticized coverage, such as their side-by-side ads during Talladega’s final laps hit hard. Viewers felt robbed of Iowa’s intense racing action.
The gripes didn’t stop there. One fan fumed, “They also missed the 47 & 10 getting together and 47 scrubbing the wall. They switched camera views right as it happened.” It’s a familiar complaint. NBC’s camera cuts echoed FOX’s past flubs, like missing William Byron’s flip at Dover or Bubba Wallace’s Talladega crash. Fans crave seeing the smoke clear live, not catching it in replays.
Another viewer slammed the ad timing, “Side by side when it was spread out, full screen when they’re on top of each other.” NBC’s choice to go full-screen for ads during tight battles, while using split-screen when the field was spread out, felt backward. It mirrored FOX’s Talladega misstep, where ads overshadowed the race’s climax.
The sentiment boiled over with calls for change, “And didn’t even go split screen. Need an all Prime setup at the next media deal.” Fans pointed to Amazon Prime’s NASCAR broadcasts, such as the Coca-Cola 600, which used double-box ads to keep racing front and center. With Prime’s slick production, including 70 cameras, drone shots, and no green-flag ad breaks, fans see streaming as the fix for NBC and FOX’s old-school interruptions.
“Cliffhanger sponsored by capitalism,” one fan quipped, channeling the 1968 “Heidi Game” debacle when NBC cut from a football comeback for a movie. As NASCAR’s 2025 media deal with NBC, FOX, Prime, and TNT rolls on, fans are demanding a shift to uninterrupted coverage to keep the sport’s heart-pounding moments in focus.
This is a developing story.
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