Everyone loves a level-up, right? That’s exactly what Caitlin Clark is doing. She comes into the WNBA spotlight after a record-breaking college career and with a jaw-dropping $28 million Nike deal. Fans and analysts are not the only ones taking notice of her WNBA potential, Clark’s former teammates are equally stunned by her development.
Former Iowa Hawkeyes teammate Jada Gyamfi was in awe of the basketball sensation after seeing his most recent Instagram post. Reposting Caitlin Clark’s most recent Instagram photoshoot for Nike, her caption was succinct “That muscle definition.” Short, but meaningfully packed. Gyamfi’s take clearly shows that Clark is putting in the work.
Interestingly, Gyamfi isn’t the only one who is taking notice. Indiana Fever’s new Player Development Coach Keith Porter has high expectations as Clark enters her sophomore WNBA season. Porter added, “I want her just to destroy everything” an aggressive, all-encompassing approach for Clark. His goal? Mold her to become an invincible force, capable of tearing down any defensive strategy.
Nevertheless, Caitlin Clark is not leaving anything to chance. One area that she has reflected on during the offseason is strength training. “Besides the actual basketball skill part of it, I think getting stronger, that’s what I’m focusing on. I’m in the weight room a lot just building that strength,” she explained. Looks like Clark’s hard work is paying off, as Gyamfi’s take shows her physical transformation.
On the other hand, Nike has capitalized on Clark’s rise to superstardom as a way to make a statement. Their sponsorship of her is not just an individual one; it is about positioning her as a leading figure in women’s sports. That was on full display during Super Bowl LIX as Clark was a major part of Nike’s first Super Bowl commercial in 27 years.
In Nike’s big moment Caitlin Clark in the spotlight
A major milestone in Clark’s journey came when she appeared in the 60 second Nike ad called “So Win” during Super Bowl LIX. The commercial, a salute to the strength and triumph of the female athlete, included the likes of A’ja Wilson, Sha’Carri Richardson and Jordan Chiles.
Indiana Fever forward Aliyah Boston (7) celebrates with Indiana Fever guard Caitlin Clark (22) altering recording a triple-double Wednesday, Sept. 4, 2024, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Los Angeles Sparks, 93-86.
This was not just that Nike was returning to Super Bowl marketing—this was a statement of intent. This was in line with the brand purpose to showcase the achievements of these women while continuing to elevate athletes and inspire future generations.
The commercial’s impact was further magnified by the narration of Grammy Award-winning artist Doechii, delivering a powerful message about what women athletes can truly achieve. It emphasized their strength, determination, and refusal to be underestimated, enhanced by dynamic action sequences of Caitlin Clark and her fellow athletes in motion.
Clark’s role in such a high-profile campaign has undeniably broadened her influence beyond basketball. From strategic Nike endorsements to the strong backing of former teammates and even a WNBA coaching staff that demands excellence from her, it’s clear: Caitlin Clark is not just ready to compete; she’s poised to redefine her sport. With every game, every endorsement, and every milestone, she’s inspiring a new generation of athletes to realize that greatness isn’t given—it’s earned, one step at a time.
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