Did people know about the Colorado Buffaloes before Deion Sanders came in? Except for the Buffs’ evergreen fans, it’s hard to argue that the program was widely recognized. The on-field debacles didn’t help either, since the program hadn’t had a winning season since 2016 and finished 1-11 in the 2022 season. But it all changed in 2023 when Deion Sanders arrived at the team, but he wasn’t alone; he was bringing his kids too, which included Deion Jr. The same guy who will go on to contribute massively in putting Colorado back on the map, and it all started with social media.
“Colorado has become mainstream in a way that college football often isn’t. Every week, there’s a new moment that blows up online … We haven’t seen players become this legitimately famous in college football,” said Rodger Sherman, a prominent CFB journalist. The statement by Sherman was spot on. Since Colorado, in their 2 years with Deion Sanders, has erupted on social media. Their internet footprint rose by more than 500%, and Deion Sanders Jr, with his Well off Media, played a pivotal role in doing that.
Despite the heroics, most of the time, Deion Jr’s contribution gets overshadowed by his two brothers, Shilo and Shedeur, with their on-field exploits. So, Lil Wayne recently acknowledged Bucky’s contribution, too, in a heartfelt message. “Noticing how Bucky just subtracted his pride, subtracted his ego, and became what he needed to become for his brother and for you guys. That right there stood out to me so much. I even tell him to this day“.Lil Wayne, being a close confidant of the Sanders family, knew what Deion was doing on the sideline and was doing something that had a monstrous impact.
The impact, however, wasn’t just in terms of social media footprint. But at this time, Colorado also gained financially, both because of Coach Prime and partly due to Deion Jr’s impact. Bucky took the social media responsibilities and transformed the way fans engage with the Buffs. Since then, the program hasn’t looked back. The viewership skyrocketed, and Colorado generated close to $340 million in revenue. Moreover, Bucky’s everyday antics became something of a ritual for Buffs fans to tune in first day in the morning. The moments showed everything that fans couldn’t see earlier. From locker room banters to Coach Prime’s constant motivation to players, Deion Jr showcased everything. And the fans reciprocated their love back, too. Take, for example, the recent incident.
Fans flock around Deion Jr for his Shedeur Sanders’ recent move
In a recent video posted by ‘WelloffMedia’ on YouTube, Deion Jr. can be seen capturing Shedeur’s jersey and seeing it for the first time. He is, as always, with his camera taking those tiptoed steps around the Jersey stand on which the Shedeur’s No. 12 jersey rests. The fans commenting on the video thanked Deion Jr for his exploits off the field. One user wrote, “We see inside the life because of you, fam. Sanders life respect.” While another user urged Deion Jr to capture Shedeur’s off-field moments at the Cleveland Browns, too. “We need you to cover Cleveland Browns games. Elevation is coming!!!”
Shedeur Sanders wasn’t given his preferred Jersey number 2 at Cleveland and instead was given the number 12. It brewed a slight controversy in the beginning since people pointed out the ‘disrespect’. Still, Shedeur came out later with a statement and proclaimed that he just wanted to play, nothing else. “Man, give me number 99. I just want to play ball.” Moreover, the number 12 jersey might be a good sign, too, for Shedeur. Since Brady wore that same number 12 in his rookie season, and we all know how late (199th) he was drafted, just like Shedeur, right? In that spirit, one user congratulated Shedeur and Travis Hunter after thanking Deion Jr. for his contribution.
“Big bro held it down for the family tonight at the Jersey release. Congrats to Trav and Shedeur.” Another user commented and showered love for Bucky. “Bucky, we love the way you take care of your family!”. Well, Bucky also had a huge role in the pre- and post-draft process by making those electric videos and bolstering his case by countering those ‘arrogant’ arguments. However, his contribution wasn’t just limited to his family. Since he supported Travis Hunter throughout the season and even asked the NFL about Wester’s NFL Combine invite when the WR was snubbed.
All of this makes Deion Sanders Jr the real hero behind Colorado’s success. And he may not get the recognition he deserves, but the guy still probably won’t stop working for the Buffs and Coach Prime. One of the users aptly summarized Bucky’s contribution and termed him the GOAT in the whole family. “The goat is really your buck. Sir, you are 10 toes in the family success, bro. Bro. Number 1, looking out for the pack.”GOAT or not, it’s clear that Bucky is winning hearts online, and we hope that his camera exploits continue in the future.
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