Waymond Jordan just crashed the NIL party like a wrecking ball through a glass door, and he’s not tiptoeing in—he’s stomping loud and joining hands with NFL RB Saquon Barkley, who’s the new face of this energy drink giant. In an era where every hotshot high schooler from Bryce Underwood to Jackson Cantwell cashes in before their first snap, Jordan’s rise rewrites the script. He didn’t ride in on five-star fanfare but clawed his way up from the JUCO trenches with the Blue Dragons, grinding his way to the NJCAA DI Offensive Player of the Year and hoisting a championship trophy as a sophomore. Now at USC, the Trojan tailback hits Los Angeles with a chip on his shoulder and dollar signs in his future—endorsements already knocking and deals stacking fast.
After torching defenses with 1,614 yards and 20 touchdowns in just 12 games, he walked off as NJCAA DI Offensive Player of the Year and the top junior college running back. Now, his arrival at USC boosts the Trojan offense seeking a fresh start after a 7-6 Big Ten debut. Coach Lincoln Riley intends to utilize his explosive potential immediately. As he is likely to start, alongside New Mexico transfer Eli Sanders, to take some pressure off quarterback Jayden Maiava’s shoulders. This man’s vision, speed, and toughness could offer Riley a rapid offensive rebuild.
Now he’s not just making noise on the field—he’s cashing in off it. On Monday, Jordan inked a major NIL deal with C4 Energy, officially stepping into the national spotlight. The energy drink brand, already linked with stars like Quinn Ewers and Zachariah Branch, now adds Jordan to its growing stable. With his name freshly printed on endorsement contracts, Jordan proves that hard-earned stardom hits just as loud as five-star hype.
USC running back Waymond Jordan has inked an NIL deal with C4 Energy.
The NJCAA DI Football Offensive Player of the Year totaled 1,614 rushing yards and 20 TDs in 2024. https://t.co/imdnfF9HyD pic.twitter.com/RdqrkOtMB6
— On3 NIL (@On3NIL) June 2, 2025
(This is a developing story…)
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