At the tender age of 14, in 2018, Coco Gauff embarked on her enduring partnership with New Balance. Her connection with Miu Miu blossomed later, establishing her as a brand ambassador celebrated for her off-court elegance-most notably at the Oscars in March 2025. However, April 2025 marked a thrilling convergence as New Balance and Miu Miu united for a groundbreaking collaboration featuring Coco. Known for her signature on-court style, the 21-year-old will hit the court wearing pieces from their new tennis line! “Miu Miu but on court, this time with New Balance!” she wrote on Instagram last month, hinting at her new kit. With the Italian Open here, Coco is teasing her look-complete with her signature humorous twist.
Gauff has a knack for relatable humor. That’s a given considering the young starlet is closer to most of her audience of teens and young adults. With 1.8M followers on Instagram, Coco’s never one to shy away from sharing not only stunning looks but also her humor that fans can’t get enough of. Especially when it’s something like school! Remember when she tweeted last year in November after wrapping up the tour at the WTA Finals, writing, “First day of preseason gives first day of school vibes.” Well, she’s bring that energy back in Rome!
Taking to her IG story on May 9, she posted a picture of her tennis kit laid out on her bed with the caption: “First day of school! @miumiu @newbalancetennis” refrecing when student were once excited about going back to school to see their friends after a break and laying out a fresh set of new clothes the night before! Isn’t that sweet?
This new collaboration with New Balance and Miu Miu is truly one of a kind, blending sport and high fashion in a fresh way. While Coco has been with New Balance since 2018. She once said, “New Balance has supported me since my junior tennis years and has been by my side for the biggest moments of my career.” Her partnership with Miu Miu, owned by fashion icon Miuccia Prada, is still blossoming.
Debuting the New Balance x Miu Miu collection at the Italian Open in Rome (May 7–18, 2025) marks a major milestone for Coco. Though she has proudly worn New Balance on court for years and represented Miu Miu off court, this is the first time she’ll showcase the co-branded apparel and a reimagined version of her signature CG2 shoe during competition. Additionally, she’ll wear the collection at Berlin (June 14–22) and Cincinnati (August 5–28), sporting unique colorways inspired by each event.
On April 23, Coco excitedly shared photos on Instagram revealing her on-court and off-court looks, modeling the new gear and her revamped CG2 shoes. The collection carries Miu Miu’s elegant influence while maintaining New Balance’s performance edge. She will wear classically elegant tennis outfits- navy and white with red accents in Rome, white and green with sky blue in Berlin, and white and royal blue with red in Cincinnati-paired with co-branded technical hoodies and track pants.
Ahead of the Italian Open, Coco posted a close-up of the CG2 shoes, showing off their sleek design and co-branding. The shoes blend innovative technology with her love of New Balance lifestyle models, balancing power and grace for elite play. How does she feel about this collab?
Coco shares her excitement for the Miu Miu x New Balance partnership
During the Madrid Open last month, the 21-year-old shared her excitement about the New Balance and Miu Miu collaboration in an interview with Tennis Channel. “It was really exciting. Obviously Miu Miu and New Balance had a long-time relationship, and New Balance and I had a long-time relationship, so that’s allowing me to align with this collab, it’s pretty cool, and Miu Miu dressed me for the Oscars, so continuing that relationship on court,” said the 2023 US Open champion. She also described the process of choosing outfits as “really fun,” aiming for a look that’s “very classy, very timeless” with a modern twist to keep it youthful for Rome.
After unveiling her new on- and off-court looks on Instagram, modeling the revamped CG2 shoes and apparel. She revealed, “I showed them what silhouettes I like, and we worked around that as a starting point. We were like, ‘What can we do in tennis that has either never been done or been done very few times?’”
The collection blends Miu Miu’s elegant style with New Balance’s performance edge, making a bold statement on the court and beyond. Now heading into the Italian Open, where she faces Victoria Mboko on May 9, Coco is ready to dazzle fans not just with her game but with her fresh style. Will this new fashion chapter fuel a deep tournament run? Share your thoughts below!
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