It was always Kiyan Anthony looking up to his father, Carmelo Anthony. From the hardwood to business ventures, he followed in Melo’s footsteps—most recently, by committing to Syracuse, just like his dad. But this time, the roles flipped. Instead of Kiyan mirroring his father, it was Melo who took inspiration from his son.
How? Back in January, Kiyan had his big fashion moment when he rocked a Burberry jacket for an advertisement. The young hooper proudly shared a carousel of pictures on Instagram, captioning it, “Burberry on Kiy @burberry #ad.” But now, it was Melo’s turn. The 10-time NBA All-Star followed Kiyan’s lead and teamed up with the same $3.39 billion brand.
So, how did Melo make it happen? His wine brand, VII(N) The Seventh Estate, collaborated with Burberry to mark a special occasion. And he knew exactly how unexpected the partnership seemed. “Thank you guys, man, because I know y’all are like, what the hell has wine got to do with Burberry? It’s a testament to Burberry to be thinking outside the box,” Melo said.
But this wasn’t just about wine and fashion—it was about creating an experience. Melo explained the deeper purpose behind the collaboration:
“So I’m sure this is not something that probably people would ever kind of put together as a partnership or collaboration. It’s just an idea of what we’re able to do with Burberry and have these type of intimate experiences and share wine, share chocolate.” He added, “You know, you get to shout, you get to listen to music, you get to meet new people from time to time. I think people start to see a lot more of these type of experiences.”
His business partner, Asani Swann, summed it up perfectly: “Tonight is really about you having the opportunity to experience the journey of what Melo and I have made with these beautiful wines.”
From the court to high-end collaborations, the Anthonys are making moves—and now, it’s Melo taking a page out of Kiyan’s playbook.
Carmelo Anthony is teaching Kiyan about business
It’s a different world for young athletes today, and Carmelo Anthony knows it. His 17-year-old son, Kiyan, has seen his NIL valuation grow since last September, and with that comes serious financial responsibility. Melo is making sure his son understands the realities of money early on.
“I got to talk to you about taxes at 17 years old. I got to talk about how you budget at 17 years old,” he said on the Boardroom podcast. “At 17 years old, I was running around, we ain’t know nothing about no budget.”
But Melo didn’t stop there. He kept it real with Kiyan, making sure he grasped just how much money was at stake. “I told him the other day, I said, you in my tax bracket now. You 17 in my tax bracket… you part of the 1%,” Melo shared. “So now I can’t hide that information from you. I got to tell you, you’re getting 60% of your money taken. Don’t ask me where it’s at. I ain’t got it. You know what I mean?”
And with Kiyan heading to Syracuse, those lessons will come in handy. His NIL earnings will be subject to New York State taxes, ranging from 4% to 10.9%. Based on his current valuation, he could see anywhere between 6.85% to 9.65% of his income go straight to the state.
Luckily for Kiyan, he has the best financial mentors right at home. With his father’s estimated $170 million net worth and his mother, La La Anthony, at $30 million, Kiyan is getting a front-row education in business from the best in the game.
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