“In the sport of boxing, I already accomplished everything,” Canelo Alvarez said in an interview with TMZ in April this year. “I fought the best. I won a lot of titles in different weight classes. I have been the pound-for-pound king, fighter of the year – everything…I’m going to do my thing, and then 37, 38, is the moment to go [and retire].” When the 62-2 boxer said that he was content at the moment with his achievements, fans and insiders in the sport would’ve only nodded their heads in agreement.
While he looks up in the eyes of his divisional rival, William Scull, tomorrow at the ANB Arena in Riyadh, he will have the chance to permanently cement his name in the super middleweight division, becoming the first ever two-time undisputed champ. If it so happens, with the money he has made in his career, Cinnamon can wake up one day and choose to drop out of the sport altogether, while remaining richer than most boxers were when they retired.
What is Canelo Alvarez’s net worth in 2025?
In December of 2023, Forbes estimated Canelo’s net worth to be $275 million. Throughout his boxing career, he has made over $600 million off his skill set, including a $365 million DAZN contract in 2018 and the recent 4-fight deal he made with Turki Alalshikh worth $400 million. For now, that is what has been keeping him from retiring.
In 2025, though, there is a slight slip, which brings the Jalisco native down to $250 million, which is backed by his boxing earnings, Canelo Promotions, a chain of gas stations (that go by the name of Canelo Energy), fitness and nutrition products (Canelo Gym, “I CAN” Fitness App), real estate, clothing line (Canelo Store), sponsorships and endorsements, and also his social media handles.
As for sponsorships and endorsement deals, many well-known brands have partnered with world-class athletes to promote themselves. Here are all the ongoing deals that are publicly disclosed: Hennessey, Under Armour, Everlast, Tecate, Corona, No Boxing No Life, Michelob Ultra, Anheuser-Busch InBev, Dolce & Gabbana, 1win, Roger Dubuis, and Value Grupo Financiero.
Canelo Alvarez’s purse history and career earnings
From the very beginning, Canelo’s fight purses were modest, like a rising star’s. But even at that point, he was ahead of most boxers when it came to earning. Fighting against Shane Mosley (46-7 at the time) in May 2012, at just 21 years old, Alvarez was well-off with a guaranteed purse of $1.2 million. Moving forward, with more than 60 fights today, his earnings are incomparably high.
In just a year and a half from the Mosley bout, Canelo was at the turning point in his career, where he started making more than single-digit millions. In September of 2013, despite losing to Floyd Mayweather, he got $5 million for the purse and made a major total payday at $12 million due to the fight’s massive crowd and PPV revenue.
Later, in the Gennadiy Golovkin trilogy fights that happened from 2017 to 2022, Canelo was making more or less than $40 million per fight, says Celebrity Net Worth. Fast forward to September 2023, he made $50 million winning against Jermall Charlo. Then, in the fight purses for the Jaime Munguia and Edgar Berlanga bouts in 2024, he made base earnings in the fight purse of $35 million each.
For the upcoming bout against William Scull tomorrow, estimates suggest that he’ll be making $80 million as part of the 4-fight deal he has made with Turki Alalshik, the chairman of Saudi Arabia’s General Entertainment Authority.
Canelo signs massive Saudi deal with Turki Al-Sheikh
Right now, what is still holding Canelo to the sport and fighting is his 4-fight deal with Turki Alalshikh. The entire contract is worth $400 million for the Riyadh Season, and he signed it in February this year. Three of the fights are set to happen in Saudi Arabia itself, while one would have its venue in Las Vegas. So, it is quite a shift for him, since he hasn’t fought outside Mexico or the U.S.
Tomorrow’s bout is going to be the first fight under the deal, and the stakes are high. As opposed to Canelo wanting to add the IBF title to become the undisputed champ, if he loses, he would have to heavy-heartedly let go of 3 of his belts. So, it’s a much larger risk for Canelo than it is for Scull.
But if he wins, there is a possible high-profile bout against Terrence Crawford waiting for him in September this year. Now, this deal has received mixed reactions from fans. While some were praiseful of the financial incentives and the global stage that Canelo will get, others didn’t hold back calling him out for supposedly avoiding top contenders like David Benavidez, who has wanted to fight Canelo forever now.
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