Everyone’s talking chicken lately, whether it’s viral dates or hot new food spots—but Sophie Cunningham’s taken the trend in a whole new direction. Indiana Fever’s Sophie Cunningham is cooking up her own chicken-themed moment—but with a business twist. With over a million followers on both Instagram and TikTok, Sophie’s not just showing up in tunnel fits; she’s turning influence into income. And honestly? It’s working.
Indiana Fever guard Sophie Cunningham turned heads on July 27 when she rolled into her game against the Chicago Sky rocking a bold new Arby’s collab. In a series of photos shared in a joint Instagram post with the fast food chain, she was seen munching on curly fries, sipping a milkshake, and wearing a ringer tee that read, “Hot Girls Eat Arby’s.” The caption? “Look who has the meats now #ArbysPartner.” And yes, the shirt is real—Arby’s is now selling the viral crop top for $20.
Well—was selling, because the tops sold out in just two days. Yep, gone. Andy Froemel summed it up perfectly on X: “Sophie Cunningham’s Arby’s shirt has sold out in Small, Medium, and Large in less than 2 days. She is selling major product for @Arbys. This is the beginning of a legendary partnership.”
Sophie Cunningham’s Arby’s shirt has sold out in Small, Medium, and Large in less than 2 days. She is selling major product for @Arbys. This is the beginning of a legendary partnership. pic.twitter.com/2nvDEKYPRV
— Andy froemel (@FroemelAndy) July 29, 2025
In fact, her comment about who has the meat now blew up so much that Cunningham had to return to her Instagram stories. After Fever snagged a huge win over the Chicago Sky, 93-78, she doubled down on her take. After all, there was a message there. Sure, she struggled from the field (just 1-of-6 for five points), but still clocked 31 gritty minutes with two steals and a rebound. The shots weren’t falling, but the impact was there. And after the W? Sophie had her message locked in: “I said what I said ”, she shared on her Instagram story, right after the post that had everyone suddenly craving chicken.
This whole Arby’s moment actually started way back in April, when Sophie Cunningham dropped a hilarious TikTok mukbang. In the clip, she’s munching on two Arby’s sliders and goes, “I haven’t had Arby’s in a really long time, I think for obvious reasons, but why did I ever go away from them? Not bad. Actually not bad at all.” And just before the video ends, she cracks up and adds, “I think I’m going to go ahead and give Arby’s a solid nine out of 10.”
Caitlin Clark and Sophie Cunningham are building their own lane
Caitlin Clark is undeniably the economic engine of the WNBA right now. Ever since her record-breaking college run at Iowa, she’s been on fire—drafted No. 1 in 2024, broke the single-season assists record as a rookie, and was even named Athlete of the Year by Time magazine in December 2024—the first WNBA player ever to receive that honor. Off the court? She’s racking up endorsement deals with Gatorade, State Farm, Wilson, Lilly, Xfinity, and of course, Nike. That Nike deal alone is an eight-year, $28 million contract—with a signature shoe in the works. Oh, and just to add—Sports Illustrated says she gets around $100,000 for a 30-minute speaking appearance. That’s literally more than her entire WNBA salary.
Clearly, Clark’s economic impact is off the charts—Indiana University’s Ryan Brewer said she drove 26.5% of the league’s growth in 2024, and if things keep up, “I could easily see that eclipsing a billion dollars on the economic impact of Caitlin Clark this year”. But, yes, Sophie Cunningham, too, is quietly building something of her own. She may not have a billion-dollar buzz (yet), but she’s the first WNBA player to team up with Arby’s, and her sold-out merch proves she’s got pull. Andy Froemel even said, “This is the beginning of a legendary partnership.” With a net worth estimated around $2 million, Sophie’s partnered with big names like Ring, Quest Nutrition, Mad Hippie, Adidas, and SKIMS—solid moves that are helping her grow her off-court brand fast.
That Arby’s campaign alone turned heads and gave her viral traction, showing she’s more than just a role player—she’s got marketing power. While Clark’s impact on the league is unmatched (even WNBA vet Chiney Ogwumike called her “the most impactful player that I’ve seen hit the scene”), Sophie’s proving she belongs in the conversation too. With the Fever heading into their next matchup against Sophie’s former team, the Phoenix Mercury, fans will be watching not just for the game but to see what Sophie pulls off next.
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