Unlike her flashier peers, Caitlin Clark’s fashion is a lesson in luxurious subtlety. While many WNBA stars make headlines with bold, attention-grabbing outfits, Clark’s style choices remain understated yet undeniably chic. Her Prada moment on draft night with an unbuttoned satin shirt and mini skirt paired with a rhinestone mesh crop top set her apart, making her the first basketball player, regardless of gender, to be fully outfitted by the iconic luxury brand. So, her looks might not be loud, but she sure makes a statement– be it a carpet walk or ribbon cutting.
Caitlin Clark doesn’t find picking outfits to be the best part of her job. She mostly trusts her stylist, Adri Zgirdea, to choose her looks, which “makes it easy to show up for games.” Over her rookie year, she’s learned a lot about her own style and how to dress for the WNBA tunnel-fit spotlight. As she puts it, “Game days are fun when you find what you feel comfortable in and enjoy wearing. It doesn’t have to be stressful, though sometimes it is.” Comfort is a huge part of what she wants to wear, and when she is off the court, and with a lesser spotlight, that often takes precedence.
Clark made a statement at the ribbon-cutting for Des Moines’ new basketball courts and the “Back2School” supply distribution, arriving in a full Nike ensemble that underscored her partnership with the brand. Echoing her appearance last year at North High School’s backpack giveaway, this year’s event at McCombs Middle School had Clark once again teaming up with Nike, who supplied the backpacks for local students as part of her landmark 8-year, $28 million endorsement.
Staying true to the Nike theme, Clark was decked out in Phoenix Fleece Women’s High-Waisted Oversized Sweatpants, currently priced at $70. She topped that with a Phoenix Fleece Oversized Shirt Jacket, which retails for $90. They are often available on sale for about $76. Underneath, she wore a Nike Sportswear Chill Knit, available in the US for around $30 depending on style and retailer.
July 28, 2025: @CaitlinClark22 at Caitlin Clark Foundation Backpack Donation and Basketball Court Ribbon Cutting | Des Moines, Iowa | wearing @Nike Sportswear Phoenix Fleece Women’s High-Waisted Oversized Sweatpants. Shop: $70 https://t.co/KYHX6bjKym #NikePartner pic.twitter.com/3lCZnDGo31
— Claire: Caitlin Clark Style (@caitlinclarksty) July 29, 2025
For footwear, she completed her look with the ultra-comfortable Nike Zoom Vomero 5 sneakers in the “Sail” colorway, typically retailing for $170, although some exclusive or special editions can go for $200 or more. With cream-toned sneakers giving a crisp balance to the darker shades of her outfit, Clark once again proved that comfort, brand loyalty, and standout style can go hand in hand.
The total current cost of this entire outfit comes to around $350, depending on the colorways and retailer. However, every product is available on sale on the Nike website. Now, the brand may not have bagged the best sponsor award from CC faithful, but this looks like a positive step forward.
The Caitlin Clark effect is waiting to be unleashed for Nike
When Clark signed for Nike, the company hoped her skill and success “can help sell shoes,” and “most importantly give the company a good public relations win at a time when the company is struggling,” according to Weston Blasi of MarketWatch. Nike put in the effort, too, going through a bidding war against rivals like Under Armour, Adidas, and Puma to team up with Clark. And the brand has experienced a taste of the Caitlin Clark Effect firsthand.
The WNBA merchandise sales have jumped more than 200% since her debut, and Nike apparel featuring Clark sells out within hours of release. Shares of the sneaker giant extended their post-earnings climb with a 3% advance a day after the company released a shoe with Clark, the Nike Kobe V Protro Player Edition. The $190 sneakers, which feature colors that reference the guard’s Indiana Fever jersey, instantly sold out and were even sold for $600 in the secondary market.
This was just an example of what Nike could have from Clark. Because even with her induction, their mild treatment of Clark has meant that, Nike as a company has struggled in the broader market, with revenues actually decreasing by nearly 5% in 2024 to about $49 billion, from over $51 billion in 2023. In 2025 so far, Nike’s revenue has taken a small dive, and the lack of marketing focus on the star guard seems to hint at something.
Industry expectations were for Nike to capitalize swiftly on Clark’s unprecedented momentum with a high-profile shoe launch, but so far, the brand has taken a slower approach.
According to renowned basketball footwear insider Nick DePaula, this patience is strategic: Nike understands the immense financial promise of Clark’s debut sneaker and is determined to perfect every detail. As DePaula told FOS, “When Caitlin’s shoe launches, it could be a $150 million business and quickly join the top five signature lines in basketball. They want to get it right.”
However, time is ticking and Nike needs to capitalise on the hype soon. Her effect was in full flow at the charity event in Des Moines, as many of the kids were beyond enthusiastic meeting her. Clark has been the model player to promote their brand, and Nike will have to do justice.
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