For Jasmine Jordan, daughter of the iconic Michael Jordan, navigating her own identity has been a nuanced journey, one where she consciously chose not to solely define herself through her father’s towering legacy. Yet, her connection to that legacy is undeniable, particularly within the Jordan brand itself. “It was never something that felt like I needed to constantly throw into people’s faces or introduce myself as MJ’s daughter…” In one of her old interviews, Jasmine Jordan once shared the issue of trying to match her father’s legacy.
Michael Jordan had three kids with his ex-wife, Juanita Vanoy, and Jasmine is the youngest one. Now she is part of the Jordan brand, helping it grow, especially by creating more women-centric partnerships. Navigating life in the shadow of a global icon presents unique challenges, and Jasmine’s approach reflects a desire to forge her own path while honoring her father’s monumental achievements.
Even though she works in the corporate office, she once helped create an Air Jordan. Got Sole on YouTube released a video about a rare $15,000 shoe with a connection to Jasmine Jordan. “These are definitely a $15,000 shoe. At Got Sole right now, I got one of the craziest pairs that you guys have probably ever seen. It’s a one of 10 to 15. It’s not completely confirmed, but this is a size nine and a half, which is the biggest size they made.” Yes, it’s the “Green Croc” AJ1. This ultra-exclusive sneaker serves as a tangible example of Jasmine’s influence within the Jordan brand, albeit in a highly limited capacity.
“It’s called the Jordan 1 Green Croc Jasmine PE, extremely limited, only very, very top-level friends and family have got these pairs. It’s about a $15,000 to $18,000 shoe right here.” As the video states, it was not for mass production but only for close Michael Jordan associates. But is it worth that much money? The video covered that answer, too. “Due to the number that’s out there, just the insane detail they put into these, these are definitely a $15,000 shoe.”
Let’s revisit the history, this sneaker first came to the news back in 2015. No other information, just that it was Jasmine-related PE. Then we got a closer photo in 2022, which describes the price of this. As the entirety of the AJ 1’s upper consists of premium crocodile-inspired leather, paired with matching shoelaces and sock liner.
It also has a vibrant gold Swoosh branding on the sides, gold ‘Nike Air’ branding on the tongue, and special gold aglets. Since it was only meant for close friends, the number was reported as less than 50, which is why the sneaker demands a higher price. But did you know that she previously criticized her designs once?
Michael Jordan’s daughter has multiple shoes
In one of her interviews, Jasmine claimed that when she was a kid, she used to pester her dad to send in her designs. After sending multiple sketches, MJ caved in and Nike would send the prototypes, which were ‘ugly’ as per MJ’s daughter. “I literally would create sketches and then give them to my dad. I’m like ‘send them in, send them in, I wanna see what they think.’ They were sweet, they made prototypes of things that I drew up and I was ‘this is so ugly, please don’t produce this.‘”
However, she did create not only the Green Croc PE but also the Air Jordan XI Heiresses. “The Ones and the Elevens have always been my favorite Jordan sneaker,” she said to ESSENCE. “Our design team loved the fact that the Elevens are already an iconic shoe based off of my dad’s history with it. They wanted to create a more feminine design and give consumers an extended girl’s size.”
It is also called by famous “Little Black Dress” which is a wardrobe staple. The shoes are $220, and the brand name is more than it translates to. She called it a feeling that someone gets when they wear them.
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