The trading card game is ruthless, and in this trading card company’s $3 billion empire, only the biggest stars thrive. Caitlin Clark isn’t just thriving—she’s dominating. Her cards are outselling entire rosters, shattering records, and leaving even Angel Reese in the rearview. “Clark has clearly been at the forefront of women’s basketball card submissions, and the “rising tide lifts all boats” analogy is certainly true here,” PSA president Ryan Hoge would say. But just how far ahead is the Indiana Fever star?
According to a recent post on X by market movers, “Have you grabbed a 2024 Prizm WNBA Caitlin Clark yet? The Fever superstar isn’t just leading the pack—she’s dominating it. Since release, her cards have outsold the other top ten athletes COMBINED by nearly double! No doubt about it—she’s a star in the Hobby.”
Accompanying this claim was a graphic illustrating Clark’s dominance: her trading cards have sold over 2,100 copies, nearly doubling the combined sales of the next nine athletes on the list. For instance, the gap between Clark and Reese isn’t just wide—it’s staggering.
Clark, who inked a multi-year deal with Panini worth over $1 million in its first year (per Sportico), is redefining the trading card market. Meanwhile, Reese, despite ranking third, trails Clark’s ROTY 2024 card by a jaw-dropping 1,579 copies. Even Cameron Brink, the second-best seller, is barely keeping up with 653 units. The numbers tell the story: in Panini’s $3 billion empire, Clark isn’t just ahead—she’s in a league of her own.
Have you grabbed a 2024 Prizm WNBA Caitlin Clark yet?c
The Fever superstar isn’t just leading the pack—she’s dominating it. Since release, her cards have outsold the other top ten athletes COMBINED by nearly double!
No doubt about it—she’s a star in the Hobby. pic.twitter.com/hG6jZo0Qi3
— Market Movers (@MarketMoversApp) March 5, 2025
On the price side of things, Caitlin Clark’s trading cards continue to shatter records. While a page on X dedicated to women’s hoops cards recently highlighted a rare Angel Reese Gold Vinyl 1/1 card listed on eBay for $100,000, Clark’s market value exists on an entirely different level. Reese has carved out a presence—her Gold copy /10 rookie card recently sold for $1,800—but in the world of collectibles, Clark remains miles ahead.
The clearest example came in December when Clark’s one-of-a-kind 2024 Panini Select WNBA Gold Vinyl autograph rookie card sold for a jaw-dropping $234,850 at Goldin Auctions—more than twice the previous record of $97,212, which, unsurprisingly, also belonged to Clark. That earlier record-setter, a Panini Instant card, commemorated her Rookie of the Year win. Only one women’s sports card has ever sold for more: a 2003 NetPro Serena Williams autographed patch card, featuring a piece of her match-worn outfit, which went for $266,400 in 2022.
Clark’s trading cards aren’t just selling—they’re driving a 500% surge in Panini’s Prizm prices. Panini’s 2024-25 NBA Prizm set, released on February 19, saw an unprecedented price jump. Just last year, Hobby boxes retailed for $150. Now? They’re going for $800 per box, a nearly 500% increase, driven largely by the hype surrounding Clark’s cards.
And the numbers keep climbing. Just last week, her 1/1 Base Prizm Gold Vinyl card sold for $51,248 at auction. At this point, it’s not just about Reese or any other WNBA player—Clark is completely redefining the landscape for women’s sports collectibles.
Caitlin Clark’s marketing domination: A league of her own
it’s not just the cards. On the jersey front, Caitlin Clark outsold entire NFL teams. “Caitlin Clark sold more Fever jerseys in one day than the Cowboys sold last year for the entire team,” according to Dick Weiss.
So why are people still comparing Clark to other athletes in terms of marketing? She’s in a different league. She landed the biggest reported brand deal in women’s basketball—$28 million from Nike—outpacing even Sabrina Ionescu’s $24 million, and Ionescu is a veteran while Clark had just entered her rookie season.
Credit: IMAGO / Icon Sportswire
Her “Fever Rising” basketball sold out in 30 minutes, priced between $25-$100. She was offered over $1 million just to join Unrivaled—a league where the 1v1 winner’s prize pool was $250K. She even signed a $28 million deal with Gatorade (according to primevsgatorade.com).
Clark’s endorsement portfolio is stacked—Nike, Gatorade, State Farm, Wilson, Hy-Vee, Xfinity, Gainbridge, Lilly, and Panini. And she’s only getting started. Angel Reese has an impressive lineup of her own—Reebok, McDonald’s, Beats by Dre, and Cash App—but Clark is operating on a different scale.
So where does this leave the trading card battle? Right now, Clark is running a one-woman fast break, while the rest of the field scrambles to keep up. The market is watching, the collectors are investing, and the numbers don’t lie—Angel Reese isn’t even Clark’s closest competitor. The real question isn’t if Clark will continue dominating the space; it’s whether anyone else can even make this a contest.
The post Angel Reese Isn’t Even Caitlin Clark’s Closest Rival in $3Bn Worth Company’s Demanding Battle appeared first on EssentiallySports.