After Recent $90M Success, Hailey Bieber’s Brand Reaches Natalia Bryant in Latest Collab

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Five-time NBA champion Kobe Bryant left a legacy no one can match. Now his daughter, Natalia Bryant is carrying that same drive into her own journey. With her style and sharp business instincts, she’s not just “Kobe’s daughter” anymore. She’s making a name for herself. Now, she’s teaming up with Hailey Bieber’s brand, Rhode. It pulled in $90 million in website sales in the last two months of 2024. This collaboration has serious star power. But how’s Natalia handling this big move?

Natalia Bryant has always been open about her passion for fashion. In an Instagram post shared by IMG Models, she revealed that she had wanted to model for as long as she could remember. Staying true to her dream, she entered the industry right after turning 18. In 2021, when Natalia reached this milestone, she signed with IMG Models, marking the first step in fulfilling a childhood dream. “I have always been interested in fashion since a very young age,” she shared in an announcement from IMG. Her mother, Vanessa Bryant, was fully supportive of her decision. In a heartfelt Instagram post, Vanessa wrote, “Daddy would be so happy that you’re pursuing your modeling career now that you’re 18.”

In addition to her modeling career, Natalia has long been a fan of the beauty brand Rhode, posting about its products on Instagram multiple times. But now? It’s a different story. She’s no longer just a fan—she’s officially collaborating with Hailey Bieber’s multi-million-dollar beauty brand and promoting it on her Instagram story.

Fast forward to today, and Natalia isn’t just modeling; she’s collaborating with one of the biggest names in beauty. She shared pictures of Rhode’s Summer Lip Tints on her Instagram story, and they’re the perfect blend of aesthetics and high-end beauty. It’s clear that Natalia has stepped into a space where fashion and beauty intersect—and she’s doing it with undeniable style. Since Kobe’s passing, her mother, Vanessa, has been by her side, supporting every decision Natalia has made for her career.

Vanessa: Natalia Bryant’s silent strength in every step

Vanessa has always been Natalia’s biggest supporter. Her mom stood by her side, sharing her love on Instagram, writing, “You’re beautiful inside and out. Beautiful with makeup and without makeup. We love you.”

When Natalia officially got into the University of Southern California, her mother Vanessa Bryant was very proud. She posted a beautiful and inspiring message on Instagram. She wrote, “Your hard work and dedication was so worth it. You pushed through the most excruciating pain imaginable and you succeeded.” She also shared an emotional note about Kobe and Gigi, saying, “I wish Daddy and Gigi were physically here to celebrate but I know they’re here in spirit. We love you so much!” Fans were deeply moved by Vanessa’s words, which showed both pride and love for Natalia.

Paris 2024 Olympics – Basketball – Women’s Semifinal – United States vs Australia – Bercy Arena, Paris, France – August 09, 2024. Vanessa Bryant and Natalia Diamante Bryant, wife and daughter of late basketball player Kobe Bryant, attend the match. REUTERS/Brian Snyder

After Kobe’s death, Vanessa has been Natalia’s pillar of strength. Venessa has offered her unwavering love and encouragement to Natalia. Now Natalia is creating her own path, her mother’s love is there with her. No matter where life takes Natalia, Vanessa’s silent strength will always be with her.

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