Serena Williams has openly shared her deep commitment to motherhood. In November 2024, she said, “I am obsessed with my children. I spend all day with them. I have my schedule or my work schedule, like my whole life is like ok, being with Olympia, being with Adira.” As a WTA legend who claimed 23 Grand Slams, Williams successfully transitioned her life from the court to entrepreneurship with ventures like Serena Ventures and her beauty brand WYN Beauty, which just hit its one-year milestone on April 2. However, balancing business and kids is no easy task, but at what cost?
Speaking to People Magazine on April 13, she was at the WYN Beauty x Shopify pop-up event on April 11 why success is “very expensive.” The 23-time Grand Slam singles champion shared the sacrifices she’s made such as spending time away from her family. Notably, in 2024, she launched Wyn Beauty in partnership with the Good Glamm Group, with a wide retail release including approximately 685 Ulta Beauty stores, demonstrating her ability to establish a significant market presence.
But it certainly takes a toll when it comes to balancing family and work. “Yeah, it definitely costs a lot,” explains the tennis legend and WYN Beauty creator. “I’m here [in California] without my kids, and that’s a big cost for me because I spend a lot of time with my children, and they’re very attached to me, which a part of me loves. So, it’s always some cost.”
Reflecting on the non-financial costs of her athletic career and success, she stated, “My whole life I’ve had to kind of weigh, like, ‘If I wanna win a championship, well what is that going to cost me?’ It’s going to cost me time with my family, it’s going to cost me friends, it’s going to cost me relationships. And they’re very expensive. You have to decide if it’s worth it for you.” Beyond her tennis legacy, Williams has expanded her entrepreneurial footprint with Serena Ventures, a venture capital firm that has invested in over 60 companies and raised $111 million for its inaugural fund.
Furthermore, Williams has also drawn inspiration from her mother, Oracene Price, whose influence, she says shaped her mental toughness and discipline. During a 2021 interview with Good Morning America, Williams admitted that becoming a mother herself deepened her admiration for Oracene.
Reflecting on her journey, Serena shared, “I’ve always been inspired by my mom, but I’ve never been inspired to the level that I am now. I respect her so much more. Not that I didn’t, but I think when I had a baby, I relied on her more than I ever have.” Serena’s first child, Olympia, was born in September 2017, and her second daughter, Adira, arrived nearly six years later.
She candidly admitted to moments of self-doubt, saying, “Sometimes I get really down and feel like, Man, I can’t do this.” However, she’s no quitter. Serena always finds a way to have the best of both worlds. Like when she released a children’s clothing line with Janie and Jack, she also modeled in with her daughters.
Serena is overjoyed about getting more time with her daughters via business
Serena Williams stepped into the world of children’s fashion with her first-ever kids’ clothing line in collaboration with Janie and Jack. On March 12, she gave fans a sneak peek of the collection’s photoshoot on Instagram, featuring adorable moments with her daughters, Olympia and Adira, all dressed in matching pink outfits. She captioned it, “Anything I do with my girls brings me joy, but creating this collection with them and @janieandjack has been a dream come true.” The Spring 2025 limited-edition line is now available online and in stores nationwide.
This vibrant collection reflects Serena’s iconic style and her love for family. Inspired by her daughters, the designs feature bold colors, ombré hues, vacation-ready prints, and even a reimagined version of her childhood tennis outfit from 1992. It also includes playful swimwear, chic mommy-and-me looks, and tennis-inspired accessories like a pink tennis ball bag. Serena poured her heart into every piece, saying, “Every piece is designed to celebrate family, style, and the special moments we share together.”
Serena has been a fan of Janie and Jack since Olympia was a baby, making this collaboration feel natural. She explained how meaningful it was to create something that celebrates family bonds while showcasing her daughters’ unique personalities. “This collection is a celebration of family and a reflection of where I am right now—it’s such a special time in my life with my girls,” she shared.
Serena’s passion for creating joyful memories shines through every detail. From stylish resort wear to nostalgic tennis-inspired pieces, this collection is all about fun, confidence, and cherishing family moments—something Serena hopes families everywhere will enjoy together.
The post “A Big Cost for Me”- $350M Worth Serena Williams Reveals How Business Comes at the Expense of Her Daughters appeared first on EssentiallySports.