The countdown to the 2025 SheBelieves Cup is almost over. USWNT, Australia, Japan, and Colombia are just hours away from kicking off the 10th edition of this much-anticipated tournament. But beyond the on-field action, a significant development is unfolding off the pitch. Courtesy of Tobin Heath, ardent fans will not just get to experience this long-awaited exhibition from afar—they’ll have a unique way to carry its spirit with them.
And what better way there is to embrace the essence of this tournament than by releasing its very own merchandise? Yes, you heard it correctly! Apparently, fans will now get to celebrate the passion of the SheBelieves Cup by donning its striking hoodie. It came with the exclusive collaboration of Heath along with the US Women’s National Team. A new merch was teased on the official Instagram handle of the American ladies by sharing two graphic carousel posts.
Additionally, they also shared a brief story behind this collaboration that read, “Where art meets sport. World-class athlete and accomplished artist Tobin Heath led the design process for the 2025 SheBelieves collection, merging her creative vision with the unifying power of sport.”
It further read: “Inspired by the cycle of empowerment, the design symbolizes the strength and solidarity of women in a team huddle – brought to life with colors reflecting the nations competing.”
As seen in the post, the hoodie is black in color. On the front, the SheBelieves Cup logo is imprinted on the right side, accompanied by a small mention of ‘Powered by Visa’—the official sponsor of U.S. Soccer. Meanwhile, the left side features the RE—INC logo, representing the media and fashion company founded by Heath alongside her former national teammate and fiancée, Christen Press.
However, it’s actually the back of the hoodie where things get interesting. A striking graphic depicts women athletes standing in a circle with their arms around each other’s shoulders. At the center of this design sits the USWNT logo. At first glance, the bold design on the back appears to be printed in rainbow colors. But in reality, the shades actually represent the official colors of all the teams competing in the 2025 SheBelieves Cup, each proudly displayed on their respective jerseys.
One has to admit that it truly looks stunning. For those wondering how to get their hands on this beauty, the USWNT mentioned this merch will be dropping on February 20, Thursday, in Houston.
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