Luka Doncic landed in New York City to take care of business for none other than Michael Jordan. Fresh off a star-studded appearance at the Jordan Brand Board of Greatness event in Athens, Doncic is shifting gears from Greek islands to Gotham. The reason? A high-profile Jordan Brand promotional tour for his signature sneaker line. This isn’t your average endorsement run, it’s MJ’s brand, and Luka’s stepping into the spotlight.
Marc Stein dropped the update on X, “The Lakers’ Luka Dončić, I’m told, is scheduled to return soon to the United States for a long-planned Jordan Brand promotional tour for his signature sneaker line.”
And Luka himself confirmed it via Instagram: a sleek snap of him in New York, locking in. From redesigning Jordan’s iconic 1992 tracksuit to winning MVP honors at a Jordan party, Doncic is doing more than representing the brand—he’s becoming the face of it. And now, with the tour underway, New York is his stage.
Via his Instagram account, Luka Dončić confirms he has arrived in New York to begin his Jordan Brand promotional tour for his signature sneaker line: https://t.co/Hq7EzmURLt pic.twitter.com/xkCAEC9O9u
— Marc Stein (@TheSteinLine) July 27, 2025
This is a Developing Story…
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