“If you’re in track and field for money, you’re in the wrong sport.” These are the words of no one other than 2024 Olympic Long Jump gold medalist, Tara Davis-Woodhall. And it did not come because the sport was ethically wrong, but because there’s no money in it. Early in her career, NCAA rules barred her and her husband, Hunter, from accepting brand deals, forcing them to turn down lucrative offers and miss out on income. But things changed after her Olympic medal…
Cometh the Olympic gold, cometh the sponsors. In April 2025, she signed with Nike, calling it, “Nike is more than a sponsor: it’s a partner in creating change for women in sport.” She’s also joined Athlos as a co‑owner/advisor alongside elite athletes like Sha’Carri Richardson and Gabby Thomas, playing a leadership role in a women-first, athlete‑focused startup designed to bring higher prize money. Let’s hear from her now, how have things been for her?
At the 2025 Prefontaine Classic Press Conference on July 4, 2025, Tara Davis Woodhall said, “Booming. I mean, business is booming, I’m booming, it’s been incredible. I feel so blessed to be in the positions I’m in and being able to put track and field on the map, especially long jump.” Now, Tara is a social media sensation alongside her husband. The couple takes their very own camera crew to the meets they participate in to bring exclusive content of their races to their social media handles. This has contributed a lot to popularizing the long jump as a sport.
Her 7.10 m Olympic gold in Paris, followed by a cowboy hat celebration, has only benefited it more. She continued, “I feel us ladies in our sport are working so hard to just be in the spotlight for any moment. And yeah, it’s awesome.” There are many women in Long Jump today who are working hard to create a name for themselves and the sport. Ireland’s Elizabeth Ndudi (6.68 m PB, 2024 national record holder) is breaking barriers in European competitions. Britain’s Funminiyi Olajide jumped 6.67 m indoors in February and is now part of the GB team for World Indoors 2025.
“Business is booming.”
Long Jump Olympic gold medalist @tar___ruh is excited be a part of the elevation of women’s events in athletics.#DiamondLeague#EugeneDL pic.twitter.com/K3hIDanj6T
— Wanda Diamond League (@Diamond_League) July 4, 2025
This report is developing…
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