8 Years After Retiring, Usain Bolt Vows to Put Jamaica Back on the World Stage After Latest Achievement

4 min read

On June 10, 2017, under the dusky glow of Kingston’s evening sky, the heartbeat of a nation pulsed through the stands of Jamaica’s National Stadium. It wasn’t just another meet. It was a moment etched in time — a farewell to a living legend. The banners read it, the chants echoed it, and the people felt it in their bones: “Tribute to a Legend.” In the days leading up to the race, Jamaica didn’t merely prepare for a sporting event — it braced for an emotional homecoming. The nation’s two major newspapers, The Gleaner and The Observer, splashed full-page tributes across their front pages. On the radio, the airwaves were thick with nostalgia. Callers dialed in not with hot takes, but with heartfelt memories — voices trembling with pride and love. Even the country’s sports minister, Olivia Grange, couldn’t hold back her admiration.

“Next biggest star after Bob Marley? Yes,” the minister proclaimed. “Anywhere you go around the world and you say ‘Jamaica,’ they say ‘Bob’ and ‘Bolt.’” It wasn’t just about speed anymore. It was a legacy. Two icons — one who gave Jamaica rhythm, the other who gave it wings. Together, they carved the island’s spirit into the hearts of people across the globe. And now, with his racing spikes hung up but his fire still burning, Usain Bolt has picked up a different kind of baton.

On May 22, under the warm applause of a proud nation, Bolt was named a global ambassador for the Jamaica Tourist Board (JTB) by Director of Tourism Donovan White. It was more than a title. It was a new chapter. The fastest man alive wasn’t done running — he was just running a different race. But true to form, Bolt didn’t just accept the role with a smile and a photo op. He spoke from the soul.

“You should always support your country,” he told the Jamaica Observer. “One of my biggest things is to always try to uplift Jamaica. At the end of the day, this is where we live.” His voice was steady, but the message carried weight. This wasn’t just national pride — it was a mission. “One of my biggest things is to promote Jamaica so that we can help to diminish poverty and to uplift the country,” he continued.

“I always try to uplift Jamaica because this is a country that has helped to make me who I am, so it is always a pleasure doing good for Jamaica.” Well, from the starting blocks in Trelawny to the finish lines of Beijing, London, and Rio, Bolt’s story has always been bigger than the clock.

And now, as he trades gold medals for global goodwill, Jamaica’s favorite son is once again sprinting toward a new kind of finish line — one marked not by times or trophies, but by hope, opportunity, and unity. However, in the past, Bolt had committed himself to several charity works for his country. 

Usain Bolt helped in fulfilling Jamaican athletes’ dreams 

In 2019, Usain Bolt once again proved that his greatness extends far beyond the track. With the same heart that had thrilled millions across the globe, the sprinting icon turned his focus to something deeper — giving back. Through his Usain Bolt Foundation, he donated a staggering $1 million to a cause close to his heart: supporting Jamaica’s delegation to the 2019 Special Olympics World Games in Abu Dhabi.

But Bolt didn’t stop there. Determined to make an even bigger impact, he picked up the phone and called in a favor—not for himself, but for the 98 athletes proudly representing their country. His long-time sponsor, Puma, didn’t hesitate. They stepped up, outfitting the entire team with full gear and equipment for the multi-disciplinary event held from March 14 to 21. 

And in true Bolt fashion, he used the moment not to bask in praise, but to issue a call to action. “I want to invite the private sector also to come on board and help them, to give what they can,” the Jamaican legend urged. “Give because it’s something good, and I am just happy to be a part of it.” In that moment, Bolt reminded the world that true champions don’t just run for gold — they run for others.

And in doing so, he helped elevate not just athletes, but a nation’s spirit. Because when Usain Bolt lends his voice, the world listens — and when he gives, lives are changed.

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