During the off-season, RFK Racing made its boldest move yet RFK Racing secured a multi-year sponsorship deal with Kroger, a $43 billion retail giant. This deal shocked the industry, as Kroger had long been rumored to join Joe Gibbs Racing. Instead, Keselowski convinced the supermarket chain to bet on RFK. However, As the 2025 season approaches, the team’s co-owner Brad Keselowski dropped a stern warning to rival teams. He revealed key changes in team operations that will make RFK the team to watch out for.
Brad Keselowski Beams In Confidence
For years, the Big 3 of the sport i.e. Joe Gibbs Racing (JGR), Hendrick Motorsports, and Team Penske have dominated the sport. These teams consistently attract top-tier sponsors, drivers, and resources, making it difficult for smaller organizations to break through. But in one major offseason move, Keselowski and RFK Racing shook up the power balance. They successfully bought Kroger, a $43 billion retail giant as their primary sponsor. Recently, speaking to Bob Pockrass of Fox Sports, Keselowski highlighted the impact of Kroger’s partnership and the offseason changes at RFK.
“We’ve had an amazing offseason, you know, with adding a third team. Really exciting with Ryan Preece. Kroger’s partnership brought a lot of people in with new ideas, fresh ideas that we’ve been able to see some pretty immediate gains out of, at least with what we can tell from nothing on the track. I feel like we’re doing all the things we need to break out of being kind of this challenger contender to being a real threat to go deeper into the playoffs and win multiple races with all of our cars,” Keselowski told Pockrass.
Notably, Kroger’s sponsorship is a game-changer for RFK Racing. This sponsorship deal provides RFK with financial stability and additional resources to compete with NASCAR’s elite teams. Kroger’s backing ensures that RFK’s three cars will have strong funding, allowing the team to invest in technology, personnel, and race-day performance. With Keselowski and Buescher already showing competitive speed in 2024, this move positions RFK Racing as a legitimate title contender.
Brad Keselowski, during preseason production days, describes what he hopes is accomplished from the changes at RFK during the offseason as the organization expanded to three Cup cars and added a technical alliance with Haas Factory Team. @NASCARONFOX pic.twitter.com/mHga29i77w
— Bob Pockrass (@bobpockrass) February 5, 2025
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