The NFL’s quest for history just got a splash of NBA drama. While Roger Goodell’s league eyes a groundbreaking Super Bowl moment, an unlikely hoops legend holds the keys to the kingdom.
Miami Heat president Pat Riley apparently allows his trademarked “Three-Peat” phrase to be used for Chiefs merch if Kansas City defeats Philadelphia on Sunday. Riley’s attorney, John Aldrich, told CLLCT a verbal deal is in place, bypassing the NFL. And the deal’s happening between Riley and the Chiefs, an NFL spokesperson clarified.
Riley, who coined “Three-Peat” in 1988-1989 during the Lakers’ failed three-peat bid, owns six trademarks for the term. Past royalty recipients include the Bulls, Yankees, and Lakers. Aldrich confirmed proceeds from Chiefs merch would go to Riley’s foundation, as before. But here’s the twist.
Miami Heat President Pat Riley, who has trademarked “3-Peat,” will allow the #Chiefs to use it.
via | CLLCT pic.twitter.com/JegM43kGQG
— Starcade Media (@StarcadeMediaKC) February 4, 2025
No paperwork is signed yet. The Chiefs’ historic push hinges on beating Philly—and Riley’s goodwill.
Sunday’s showdown isn’t just about rings. It’s a collision of eras, leagues, and legacies. Win or lose, Riley’s trademark empire wins again.
This story is unfolding—stay locked in for the latest.
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