The Caitlin Clark Effect Fuels NBA-Themed $60,000 Surprise for the WNBA Community

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Caitlin Clark hasn’t just joined the WNBA—she’s set it ablaze. From the moment she stepped onto the court for the Indiana Fever, Clark’s popularity have turned every game into a must-see event. The “Caitlin Clark effect” is more than a catchy phrase; it’s a seismic shift that’s brought women’s basketball into the national spotlight, drawing new fans and energizing the league’s longtime supporters. In fact, one out of every six WNBA tickets sold can be traced back to her impact. Suddenly, the WNBA isn’t just keeping up with the NBA in buzz—it’s starting to rival it in cultural relevance and economic power.

For the first time, the champion of the WNBA’s 3-Point Contest will earn as much in first-prize money as the NBA’s champion: $60,000. The increased investment—the prize for the event’s winner was only $2,575 last year—shows the league’s commitment to rewarding its stars and signals that women’s basketball is ready to share the stage, and the spotlight, with the NBA. The gap is closing, and the world is watching as the WNBA keeps pace with the game’s biggest league.

the prize money for the WNBA 3 point contest in indiana will match the first-prize winnings for the NBA 3 point contest pic.twitter.com/AoMdymTVkY

— cc akgae (@clrkszn) April 17, 2025

(This is a developing story…)

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