“The confidence that she’s playing with right now is what’s way different from last year,” said UConn Huskies head coach Geno Auriemma, back in January 2025, about KK Arnold. Having joined the prestigious college team back in 2023, Arnold had to work her way up to make an impression on her teammates and coach. She quickly made an impression, eventually earning a starting spot in 33 of her 39 appearances during the 2023–24 season. While her stats were lower in the recent college season and she didn’t start any games, her improved confidence and evolving role didn’t go unnoticed by Geno Auriemma, indicating that Arnold has a bright future ahead of her.
Since she has played in only 2 college seasons, one would wonder: Has Arnold secured any notable NIL deals in her brief tenure? As it turns out, she has secured quite a lot! Therefore, without any further ado, let us dive in and find out more about them.
What are KK Arnold’s NIL deals as of 2025?
According to On3, Arnold has signed a total of 10 NIL deals despite having been in college for just 2 seasons!
KK Arnold’s first known NIL deal was with ‘Bleeding Blue for Good.’ It is an initiative by the UConn Huskies that creates name, image, and likeness opportunities for UConn student-athletes. One of the first activities KK Arnold participated in as a member of ‘Bleeding Blue for Good’ was to participate in a Casino Night/Fundraiser with the other UConn players.
Later, in February 2024, Arnold partnered with the Black Fives Foundation. The signing would have certainly felt like a full-circle moment. In 2020, when Arnold was a freshman at Germantown High School in Wisconsin, she had done a project about the Black Fives Foundation. She had researched what the organization did to honor the history of African American basketball before the NBA signed its first Black players. By partnering with them, Arnold then became a Black Fives Foundation ambassador, which allowed her to teach the younger generation about the history of African Americans in basketball during events or through presentations. A good way for her to continue the research she did in high school.
Two days after her signing with Black Fives Foundation, a social media post highlighted the first merch the NIL store created in collaboration with KK Arnold. This was followed by another NIL deal, in March 2024, with Northeast Beef. Unfortunately, not much information is provided on Arnold’s partnership with the brand.
You must have heard of Gatorade, right? Well, Arnold didn’t get any NIL deals from them, but she did get it from one of the popular brand’s competitors: Powerade. The Huskies player announced the partnership back in March 2024. Taking to Instagram, she posted a picture of herself smiling at the camera, with a Powerade bottle in her right hand while a Powerade towel was draped on her left shoulder. She captioned the post by writing, “It all comes down to who wants it MORE @powerade_us #ItTakesMore #poweradepartner.” Less than a month later, Arnold partnered up with Intuit TurboTax to sponsor the assistance the company provides in tax filing. That same day, she again took to Instagram to sponsor the popular chicken fingers selling brand Raising Cane’s.
Arnold is making an impact both on and off the court. A 3rd deal in April itself came KK Arnold’s way. Taking to Instagram, she highlighted a photo of the Huskies squad in a huddle, along with a caption sponsored by Epsilon Marketing.
La Roche-Posay partnered with Arnold back in May 2024. A day later, she followed that by taking TruFru as another deal partner. Altogether, Arnold’s NIL portfolio is impressive for a sophomore athlete.
Which high school did KK Arnold attend?
According to her official profile provided by the UConn Huskies’ website, Arnold recorded a total of 2,458 career points, 765 rebounds, 695 assists, 415 steals and eight career triple-doubles. She led Germantown to the 2021 Division 1 state championship. During her senior year, Arnold averaged 23.3 points, 7.7 rebounds, and 7.7 assists throughout 29 games.
Apr 5, 2024; Cleveland, OH, USA; Connecticut Huskies guard KK Arnold (2) dribbles the ball against Iowa Hawkeyes guard Sydney Affolter (3) in the semifinals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse. Mandatory Credit: Ken Blaze-USA TODAY Sports
Her performance allowed her to become ESPN’s No. 6-ranked recruit in the Class of 2023 and a member of the 2023 McDonald’s and Jordan Brand Classic All-American team.
What is KK Arnold’s net worth and NIL value?
As of now, KK Arnold’s net worth is not publicly available, and she does not earn a fixed salary since she is still competing at the collegiate level.
While her official NIL valuation remains undisclosed, Arnold has clearly carved out a strong presence in the name, image, and likeness space. With 10 confirmed NIL deals — including brands like Powerade, Intuit TurboTax, La Roche-Posay, Bleeding Blue for Good, and the Black Fives Foundation — Arnold is building both her brand and earning potential with every season.
For a sophomore athlete, that level of activity speaks volumes about her appeal, marketability, and the confidence brands have in her long-term future.
In just two seasons, KK Arnold has created an impression unlike any other. If the UConn Huskies win the 2025 NCAA championship, then one can only imagine the boost her status will get. Her previous NIL deals only make one excited to wait and see what else the future will have in store for the 19-year-old.
The post KK Arnold Net Worth, NIL Value, and High School: Exploring UConn Star’s Earnings and Early Life appeared first on EssentiallySports.