While the game is played on the field, the fight for legacy can go anywhere. From social media to courthouses, we have seen players fighting to assert their greatness. This time, the Ravens superstar and the dual-threat QB, Lamar Jackson is taking the battle to another sport. It’s nothing personal. Just pure business!
Back in 2020, the NFL player filed the trademark for “Era 8” and “Era 8 by Lamar Jackson” for his merchandise, which includes shirts, bags, and hats. Now, he has filed a lawsuit against the NASCAR legend Dale Earnhardt Jr. after his Mooresville-based company, DEJ Holdings, filed for trademark of number 8 for merchandising last year.
BREAKING: #Ravens quarterback Lamar Jackson is CHALLENGING NASCAR legend Dale Earnhardt Jr’s #8 trademark.
Lamar says it is too close to his “ERA 8” brand name.
Jackson filed a similar trademark opposition to #NFL legend Troy Aikman in 2024, and they are still battling. pic.twitter.com/Sck0S3tJOl
— MLFootball (@_MLFootball) April 4, 2025
While the racer believes he can benefit from his legacy as number 8 when he raced. Lamar Jackson thinks he will lose a portion of his merchandise sales.
Stay tuned. There’s more to this story.
The post Why Is Lamar Jackson Suing Dale Earnhardt Jr.? All About NFL QB’s Legal Dispute Against Nascar Legend appeared first on EssentiallySports.