Noah Lyles is back in the headlines—but this time, it’s not just about his insane speed. While everyone’s been buzzing about whether he’ll finally sign with Grand Slam Track of Michael Johnson, Lyles has been busy cooking up something way bigger. Instead of locking in another deal, he’s flipping the script and putting the spotlight on the next generation. His latest move?
Well, it’s Athlete of the Month—a game-changing series that’s way more than just a cool idea. It’s proof that Lyles isn’t just here to win races; he’s here to shape the future of track and field. His new Athlete of the Month series is more than just a cool initiative—it’s a statement. Lyles knows how tough it can be to get noticed in track and field, so he’s using his platform to give back. The question that must be coming to your mind would be, how will it work, right?
Noah Lyles dropped the news straight from his YouTube channel, “Noah Lyles, Olympian.” He kicked things off by thanking his fans for hitting the incredible 300,000 subscriber milestone and for all the love and support they’ve shown him. And just when you thought it was just another thank-you message—boom! He hit his audience with an exciting announcement that’s about to shake up the track and field world.
Noah Lyles has never been one to follow the crowd, and his latest move proves it yet again. “I wanted to give back to my community, so I’m launching a new series called Athlete of the Month every month,” he announced. Surprised, right? But Lyles never leaves any stone unturned to surprise his fans or the track and field community. And now, with his new initiative, Lyles stands out from the common recognition programs by not choosing the athletes using money or influence but rather showcasing new talent to the world.
The Olympic medalist further said, “We’re going to pick one athlete from the community to feature on my channel. From the first to the fifth of every month, you can submit your story—telling me who you are, your background, and what you want to do.” Seems like an interesting way to show your talent to a legend like Noah Lyles. But this isn’t just about getting noticed—it’s about real engagement. So, how will it work?
The track and field star even shared the process, “Drop a video, upload training clips, competitions—all of it. Submit it to the link we provide, which will be part of this video.” This is coming at a time when young athletes often face setbacks in getting recognized; this initiative will flip the script. And here’s the real game-changer—Lyles isn’t just giving out quick shoutouts. Yep, you read it correctly. Lyles has promised to react to athletes’ submissions, and if that wasn’t enough, the same will be shared on his YouTube channel. Amazing and different, right?
Let’s be real, this isn’t about hype; it’s about recognizing the ones who don’t get any recognition irrespective of the talent they have. And with the first Athlete of the Month announcement around the corner, Lyles isn’t just winning races—he’s shaping the future of track and field.
Is it Michael Johnson’s influence on Noah Lyles’ mindset?
Noah Lyles isn’t just chasing Michael Johnson’s records on the track—he might be taking a page out of his business playbook, too. Johnson built his brand by doing things his way, giving a new platform for the talent to keep them in headlines, apart from the major leagues. And now, Lyles seems to be following a similar path by holding off on signing with Grand Slam Track (GST)—the very league Johnson started. Just a coincidence? Maybe. But it sure feels like Lyles is making moves on his terms, just like the sprinting legend before him.
Beyond just building their own brands, both Johnson and Lyles have a bigger goal—elevating the next generation. Johnson’s GST aims to reshape track and field by giving athletes better financial opportunities. Despite different strategies, both are striving for the same goal at the end of the day, to give the staff the recognition they deserve. However, they do not always rightly see eye to eye–for instance, their recent social media spat is a testament to that. Lyles questioned GST’s reach, pointing out its lack of a major broadcasting deal.
The former legend, Michael Johnson, clapped back after securing partnerships with Peacock, NBC, and The CW, saying, “I’m a damn lumberjack! I cut down all the trees in the woods and everybody heard them fall. Well, almost everybody.” Whether they agree or not, one thing’s clear—both are changing the game in their way.
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