Home is where the heart is, and for the Sanders, that heart beats strong. They sure have a massive fan base, but their family is their true foundation. Now these are undoubtedly stressful times for Colorado Buffaloes head coach Deion Sanders. The father of five has two kids—Shedeur and Shilo—flying off to the NFL. His nest is almost half empty. Yet, amidst this, Deion penned a heartfelt post dedicated to his eldest son, Deion Sanders Jr., aka Bucky. And how could the matriarch of the Sanders family remain silent? Connie Knight soon joined in, showering her first grandson with love.
If Deion is the conductor of the show, Deion Jr. is the stage manager. While Deion is the protagonist in the Buffs’ narrative, Bucky plays the role of a pivotal supporting actor. Initially, he followed in his father’s footsteps, playing wide receiver for Southern Methodist University for three seasons. However, after his playing career, he shifted his focus to assisting Deion in establishing the Colorado Buffaloes as a prominent brand in 2023. The Buffs’ current impact on the college football landscape owes much to Deion Jr.’s efforts. His brainchild, the “Well Off Media” brand, has evolved into a luxury brand that showcases an opulent lifestyle through clothing, accessories, and curated experiences. So, Bucky definitely needs some credit.
On March 21, Deion gave his 31-year-old son a big shout-out.
Papa Prime acknowledged his son’s efforts with a series of pictures capturing their father-son bond. In the post, Deion wrote, “@deionsandersjr is the glue that holds it all together. #CoachPrime @welloffmedia.” Naturally, the proud grandmother couldn’t miss the opportunity to show her support. In fact, she is very much updated with the social media game. So as soon as her son posted, Connie too reshared the post on her IG story, dropping “” in the caption.
Maybe deep down, Connie too feels proud of grandson Deion Jr. After all, he is the one who is making her son’s story seen and heard. Whether it’s Coach Prime working out in his office, giving facility tours to Lil Wayne, or the Buffs’ unique training with the US Corps, Deion Jr. makes the most use of his weapon, his camera. The “Well Off Media” YouTube channel itself is like a montage of the best moments in Boulder having a followers fam of 540k. Now what is Deion Jr.’s reaction to getting credited by Papa Prime?
Deion Sanders Jr.’s gratitude towards Papa Prime
The Big 12 Pro Day held at The Star in Frisco, Texas, became even more special for Bucky. Deion shared heartwarming photos from the event. In response, Deion Jr. expressed his gratitude with a simple yet meaningful comment: “Blessings.” Amidst the outpouring of love and support, his comment stood out. However, even amidst the celebrations, Deion Jr. remained focused on his duties.
Armed with his camera, he recorded every bit of the Big 12 Pro Day. These clips were subsequently uploaded to the Well Off Media YouTube channel with the title, “Big 12 Pro Day: The FAMILY IS BACK TOGETHER & TURNT.” Going by the clips, two favorite Buffs were absent. Deion Jr.’s lil bro Shedeur and the Buffs’ dual-threat Travis Hunter. However, his other brother, Shilo, and wide receiver Jimmy Horn Jr. flaunted their talents. Amidst all these duties, Deion Sanders Jr. is equally protective of his half-brother Shedeur as much as his father. Now come on, we all know how the Buffs QB is being dragged through the mud. While some call him arrogant, others see him as a red flag.
On March 3, former New York Jets scout Daniel Kelly sparked controversy with his comment on Shedeur. “As a former NFL Scout, I have an undraftable free agent value on Shedeur Sanders 2024 Colorado film.” This comment did not sit well with Deion Jr. He responded by resharing the tweet and adding his own commentary, “Bro just calm yo h- – a- – down… we get it.” That’s how Deion Sanders Jr. is a pro at balancing all his duties.
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