It looks like the name hunt for the Utah Hockey Club isn’t over yet. The NHL franchise is still looking for its official identity, but one thing is certain—it’s not going to be the Utah Yetis. That name for UHC was refused by the US Patents and Trademark Office because of “likelihood of confusion” with other brands that make use of the name.
Chris Armstrong, the president of hockey operations, said, “Since acquiring Utah’s NHL team, we have been carefully evaluating possibilities for the permanent identity of the team, while working within the complicated world of trademarks and intellectual property.” And, with fans and spectators curiously waiting for next calls, a key update just surfaced.
UHC’s journalist, Belle Fraser, shared a team update on X as per the club’s decision, which went like— “We continue to work through our naming process and remain on track to announce the team name ahead of the 2025-26 season.” Well, this news confirmed that despite the setback, UHC will certainly have an official identity this season. However, the concerns are with the names that remain under consideration and the exact time of this big reveal.
Per #UtahHC:
“We continue to work through our naming process and remain on track to announce the team name ahead of the 2025-26 season.” https://t.co/XzBwFK9dIs
— Belle Fraser (@bellefraser1) March 17, 2025
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