Fashion and Serena Williams are a perfect match. She’s known for iconic tennis kits and stunning fashion event looks. Beyond that, Williams is a legendary mom. Since having Olympia in 2017 and Adira in 2023, she’s been called the “Greatest Mother Of All Time.” Her social media updates with her kids are heartwarming, whether teaching Olympia a traditional gumbo recipe or twinning in outfits. The legend is always stealing the show with her bonding time. Now, she’s collaborating with Janie and Jack, combining her style with family time. What’s the GOAT got in store this time?
For the unversed, Serena has just dropped her first-ever children’s clothing line with Janie and Jack, and it’s absolutely captivating! The Spring 2025 limited-edition collection is inspired by her daughters, Olympia and Adira, focusing on celebrating family and joy. On Friday, she turned it up a notch by sharing another glimpse from the photoshoot. Sharing pictures of her and the girls in their pink outfits, captioned, “It’s all about pink with us girls 🩷” embracing the adorable yet eye-catching attire made for fans to purchase.
But that’s not all, on March 12, she shared some behind-the-scenes fun from her photoshoot with Janie and Jack on Instagram. She expressed her excitement, saying, “Anything I do with my girls brings me joy, but creating this collection with them and @janieandjack has been a dream come true.” This marks the first time all three have been featured together in a fashion campaign.
The Serena Williams x Janie and Jack collection is a celebration of family and style. Each piece is designed to highlight special moments shared together. As Serena noted, “Every piece is designed to celebrate family, style, and the special moments we share together. I poured so much love into this collection and can’t wait for families everywhere to experience it.” The brand itself also shared the excitement on Instagram, announcing the arrival of the limited-edition collection with the tagline “WHERE LOVE MEETS STYLE.”
Interestingly, Serena’s childhood fashion heavily inspires the collection, including a refined version of her iconic 1992 tennis outfit, which Olympia models. This line is available for kids up to 12 years old and includes a variety of resort-ready apparel and accessories. Additionally, the seven-year-old also contributed to the collection. Though the details of her involvement remain a fun secret for now. However, Serena doesn’t shy away from sharing the little details.
Serena shares how Olympia’s creative touch inspired Janie and Jack’s new collection
Serena has been a fan of the brand since Olympia was a baby, making this collaboration a natural fit. Speaking to Women’s Wear Daily on March 11, she confessed, “I was really nervous about it. They have a wonderful team and a wonderful designer who was able to help me through that process. And it was cool. I’ve designed adult clothes and sportswear, but I’ve never done this.” Despite the initial jitters, Serena’s passion for family and style shone through in the collection.
One of the highlights of this collaboration was getting her daughter Olympia involved in the design process. Serena revealed, “I actually asked her. There were some choices. When we were narrowing down the collection, I actually asked her which one she liked better. Thankfully, it was the same one I liked better.” This wasn’t the only family touch; Serena’s love for pink dominated the collection, a color she’s always adored. She explained, “I love pink and it was an opportunity to explore that in a big way. We played around in this collection with a lot of pinks.”
The result is a vibrant, limited-edition collection that celebrates family and style. Serena’s enthusiasm is infectious, and it’s clear she’s having a blast with her daughters. Whether it’s matching pink outfits at a Taylor Swift concert or designing clothes together, Serena is living her best life as a mom. And who can blame her? It’s wonderful to see her enjoying these special moments with Olympia and Adira.
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