EssentiallySports has always been the home for the underserved and overlooked fan. We strive to go above and beyond the headlines, doubling down on engaging and relatable storytelling. Among the fastest-growing spaces in sports media, women’s sports have become a key driver of fan engagement. They aren’t just part of that future—they’re leading it.
This has led EssentiallySports to garner one of the most engaged audiences in sports media, and it’s the reason why women’s sports have long been central to our coverage. She Got Game, our dedicated women’s basketball brand and one of the fastest-growing WNBA newsletters in the game, has been leading that charge, bringing fan-first coverage to over 100,000 subscribers.
EssentiallySports is now taking that commitment to the biggest weekend on the WNBA calendar. As we take another step forward, EssentiallySports will be on the ground in Indianapolis, bringing She Got Game’s unique voice to All-Star Weekend!
But this is more than just another event on the WNBA calendar…
Natasha Howard, Indiana Fever star and 2019 WNBA Defensive Player of the Year, will be EssentiallySports’ Special Athlete Correspondent, leading our “It’s Her Moment” campaign during the All-Star Weekend.
Natasha will provide a first-person perspective of the event, bringing you exclusive coverage, behind-the-scenes access, a flagship fireside chat, and more. Throughout the weekend, Natasha will take over She Got Game, giving fans a direct line to her stories, her experiences, her unique view of All-Star Weekend, and a full day-in-the-life series that puts fans right in the center of the action.
This coverage also marks the launch of our new editorial series, It’s Her Moment—celebrating the athletes, fans, and cultural moments shaping women’s basketball.
What started as a mission statement has grown into a digital home for underserved fans, including women’s sports fans. Now, with athletes like Natasha Howard joining forces with EssentiallySports, that mission moves forward with even greater purpose.
Stayed tuned for more.
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